Short Tail Keywords or Long Tail Keywords? If you’ve done SEO for your blog or website, you’ve probably asked yourself this question. Well, you’re not alone. In fact, many people – experienced or inexperienced – face the same dilemma. The reasons for this dilemma are simple: They’re both great They’re both bad You can’t pick both (you risk getting penalized by Google for keyword stuffing) So, to clearly decide which keyword we should focus on, let’s define what are short … [Read More]

If you’ve been keeping up with our blog, then you are aware of what SEO is and how effective it is in helping to draw traffic to your website. However, what you may not realize is that there are two types of SEO – On-Page SEO and Off-Page SEO. The On-page SEO consists of strategies such as optimizing your titles and descriptions, your internal links, your images and more. However, off-site SEO consists of SEO strategies done outside the boundaries … [Read More]

What is bounce rate? In simple term, a page’s bounce rate is actually the percentage of visits that land on the page and leave immediate without visiting your other blog pages. As a savvy business owner in a fast-paced world, you know that having an online presence is crucial to having a thriving business. Your website is often the first information a prospective customer will receive about your product or service, and you want them to be impressed. Oftentimes, readers … [Read More]

Social media platforms are an important way for companies to communicate directly with their target audience. They can be leveraged in order to help increase brand trust and loyalty as well as to raise awareness of your brand. Like many businesses, there’s a good chance that you have a presence on at least one of the major social media networks, such as Facebook, Twitter, Google+ or LinkedIn. While these major social channels can be very effective if you use them … [Read More]

Have you followed the content marketing playbook, but are still having trouble building an audience for your website? Your content may bring a lot of traffic to your website, but something is still missing. Your visitors are not staying long or returning often. What can you do to make your readers engage? People may come to your website for content, but they will stay for the community. Ultimately, your readers are looking to connect with other people with similar interests. … [Read More]