When marketing a business, it’s important to understand how your advertising budget impacts your company’s success. No matter what type of business you run or how you advertise it, you need know your marketing’s ROI — return on investment. For businesses that reach their customers online, calculating the content marketing ROI is especially important. The following is an easy guide to figuring out your content marketing ROI, along with a few tips on how to maximize it. Knowing your content … [Read More]

Unless you are posting regular videos of cats or pictures of unicorns, the majority of the people who will see your posts will find them as boring information. This is especially the case when you are in a very specialized niche that doesn’t normally capture the attention of the average internet user. You may find the information interesting, but unless you make it interesting to your readers, you won’t have any readers. Let’s face it, the internet has lowered the … [Read More]

Are you struggling to try to keep your website competitive? Maybe you are just starting out, and are wondering how to get your site ranked on the top search engines. The truth is that more websites than ever are vying Internet traffic. By January of 2014, more than 86 million websites were built with WordPress. And if you look at the infographic below, you’ll see how much data are uploaded and shared every minute. The numbers are staggering. Here are … [Read More]

When you begin implementing an SEO strategy into your smaller business, one thing that you’ll need to focus on is local SEO. There are a number of reasons for this. First of all, more and more people are doing local searches due to the increasing amount of mobile use. For example, a person with a sudden craving for sushi will use Google in order to find sushi places nearby, whether they are close to where they live or out of … [Read More]

“Show; don’t tell.” It’s the first thing every journalistic student hears, and truthfully it’s a good piece of advice to everyone even up to now. I still remember when my teacher imparted this piece of advice to me a couple of years ago, to instill this notion in my mind when writing for people. You see, “People want to imagine themselves as being part of a story, rather than just listening to someone narrating the story.” So when it comes … [Read More]