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Why is SEO Important for Your Business in 2018

Whether you’re someone who has years of experience in Search Engine Optimization (SEO) or not, you are bound to learn something new each time. We’ve definitely gone past the early stages of the “search era” and search engines have come up to be more sophisticated than we’ve expected. Why SEO you ask? Well, to those of you who are still in doubts, let’s have a short recap on what SEO is shall we? (For those of you who are still … [Read More]

A Simple Guide To Performing An SEO Audit In 2017

You may be familiar with the basic concepts of an SEO audit if you are running a website and leveraging SEO for your online efforts. Basically, the process of auditing your site involves evaluating how well your SEO efforts are doing and where they can be improved. However, there’s more to an SEO audit than just making sure the content on your site is properly optimized. You will need to do a technical SEO audit as well. Let’s start off … [Read More]

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11 SEO Copywriting Tips To Master The Art (And Science) Of Inbound Marketing

SEO is essential to the success of your website in attracting new visitors. All too often, however, the technical aspects and requirements of SEO are given such weight that people forget about the visitors entirely, and focus only on their search engine rankings. These rankings, while invaluable in creating opportunities to be discovered, are useless if the content they serve is poor quality. To succeed in inbound marketing, you need to be as skilled in copywriting as you are in … [Read More]

Content Marketing And SEO: How To Get High-Quality Backlinks

SEO is constantly changing and evolving, but one thing has always been the same over the years – backlinks remain the most powerful factor in Google’s rankings. I’d hate to say this, but many businesses have overlooked this key point. I’ve talked to a few business owners before and surprisingly, some of them have no idea how impactful backlinks can be. In fact, the best way to boost your site up is to get high-quality backlinks and you can do … [Read More]

9 Practical Ways To Reduce Bounce Rate And Increase Conversions

On today’s internet, many visitors and customers who visit your landing page bounce off before you have the chance to persuade them to listen to you – sometimes even before your page even finishes loading. Needless to say, a high bounce rate isn’t exactly something that’s helping your website. So today, we’re going to look at some of the things you can do to reduce your bounce rate and increase your overall conversion rate. When you get rid of all … [Read More]