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Organic vs Paid Search: Learn The Difference

In this era of globalization, search engines have completely shaped the world of internet, our lifestyle, habits and even the way we do our businesses. The phrase “Go Google it” has become a solution to so many problems. Whether you’re looking at the reviews for the next restaurant you plan to dine at or how to change car tyres, this sentence has certainly became our daily mantra. Google, in all its tech glory, represents two completely different, yet equally valuable … [Read More]

The Rise Of Voice Search And Its Impact On Your Business

SEO is constantly changing and yet it is a crucial component of any successful digital marketing strategy. This means that you need to stay on top of emerging trends to remain relevant. You must be one of the first to identify and adopt new search technologies that might impact the industry. This and perhaps next year, the technology to watch is voice search. Voice search seems to be growing at an unprecedented pace. According to an August 2017 article, approximately … [Read More]


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15 Types of Bloggers: Can You Identify Yourself?

Blogging has come a long way since the last decade. Over the years, it went from pure hobby to a respectable career. Now? A worldwide phenomenon. Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. With millions of bloggers around, there are a certain number qualities that can be seen in them. This blogger right here aims to break down the different types of “personalities” you … [Read More]

A Beginner’s Guide To Voice Search Optimization

In recent years, voice search has become an increasingly popular way of locating content. In fact, Google did a study back in 2014, and they found that more than half of all teens were already using voice search once a day. There’s some sense to this growth – typing on smartphones and tablets can take longer than most people prefer, so why not use a faster, more convenient way of getting something? Of course, the spread of voice search means … [Read More]

How You Can Succeed With Guest Posting in 2017

Back in January 2014, Matt Cutts, a former Google engineer made a statement that shook the SEO world. “….Guest blogging is done; it’s just gotten too spammy. In general, I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.” UNFORTUNATELY, Many people didn’t fully understand the spirit of what … [Read More]