The importance of keywords in your SEO campaign should be pretty much a given at this point in time. Everybody and their mother understands that you have to use keywords throughout your website’s content in order to increase your web ranking. However, figuring out what keywords are the most effective for your brand is a whole different matter. Many companies make the mistake of using keywords that are too broad or basic. If you run a small local cell phone … [Read More]

We all know that getting onto the first page is important if you want to succeed in search engine marketing – after all, results from the second page onwards tend to drop into single digits and plummet downwards. When considered from an absolute perspective, it’s easy to think that anything beyond the first page is meaningless to your company – but that’s wrong. Having a ranking keyword beyond the first page could actually be beneficial for your company, and today … [Read More]

Anyone with any presence online should know how vital SEO is as well as how the use of keywords fit into their SEO strategy. By now you should be familiar with how to choose relevant keywords and how to implement them throughout your website in an effective manner. However, not everyone knows how to judge the effectiveness of the keywords that they have chosen. One of the most important things that you need to do when analyzing your keyword strategy … [Read More]

Understanding the pros and cons of content marketing and online advertising is critical for your long-term success as a company operating in the digital realm. Let’s start with a look at what they actually are, then move in to what you need to know about using – and profiting – from each. The Basics of Content Marketing As its name suggests, content marketing is all about using content to draw in customers and get them interested in your products. Content … [Read More]

It’s been a great month for us, and we’ve got some cool stuffs for you. Here’s what we’ve been doing. Since we launched 3 months ago, we have tweaked our Reverse Rank Tracking algorithm more than 6 times, and the results now are totally amazing. Most of you are seeing great results, we’ve seen keywords that rank so well for us and we are not aware of them! RankReveal is amazing. On top of these, we’ve also added a bunch … [Read More]