Keywords are one of the most fundamental part of marketing your business online. It is through keywords that people searching for your service can find you. It is also through keywords that you can get your business on the first page of Google ranking. Keywords are basically the building blocks of your business. It is the very foundation of SEO. Search engine optimization, or SEO, takes careful thoughts and is a long-term process. The impact of this investment on your … [Read More]

The Internet is an overwhelming place to be in. Imagine going to a restaurant, reaching out for the menu and seeing a variety of food to choose from that looks like this: A burger page with 18 different burgers A salad page with 10 side salads and 10 dinner salads A sandwich page with just about every kind of sandwich you can think of Also, a random page with just about everything; fish, meat, vegetables Now, after spending about 1 … [Read More]

In this era of globalization, search engines have completely shaped the world of internet, our lifestyle, habits and even the way we do our businesses. The phrase “Go Google it” has become a solution to so many problems. Whether you’re looking at the reviews for the next restaurant you plan to dine at or how to change car tyres, this sentence has certainly became our daily mantra. Google, in all its tech glory, represents two completely different, yet equally valuable … [Read More]

SEO is constantly changing and evolving, but one thing has always been the same over the years – backlinks remain the most powerful factor in Google’s rankings. I’d hate to say this, but many businesses have overlooked this key point. I’ve talked to a few business owners before and surprisingly, some of them have no idea how impactful backlinks can be. In fact, the best way to boost your site up is to get high-quality backlinks and you can do … [Read More]

For a long time, larger businesses have had a clear edge over their smaller competition due to the ability to afford a large marketing budget. Although traditional marketing efforts have often been too costly for small and mid-sized business owners, the rise of the Internet has leveled the playing field significantly, allowing even the smallest of companies to compete through the use of inbound marketing, which is much more cost-efficient and effective than traditional marketing strategies. However, to have any … [Read More]