Blogging has come a long way since the last decade. Over the years, it went from pure hobby to a respectable career. Now? A worldwide phenomenon. Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. With millions of bloggers around, there are a certain number qualities that can be seen in them. This blogger right here aims to break down the different types of “personalities” you … [Read More]

“Show; don’t tell.” It’s the first thing every journalistic student hears, and truthfully it’s a good piece of advice to everyone even up to now. I still remember when my teacher imparted this piece of advice to me a couple of years ago, to instill this notion in my mind when writing for people. You see, “People want to imagine themselves as being part of a story, rather than just listening to someone narrating the story.” So when it comes … [Read More]

Social media platforms are an important way for companies to communicate directly with their target audience. They can be leveraged in order to help increase brand trust and loyalty as well as to raise awareness of your brand. Like many businesses, there’s a good chance that you have a presence on at least one of the major social media networks, such as Facebook, Twitter, Google+ or LinkedIn. While these major social channels can be very effective if you use them … [Read More]