In this era of globalization, search engines have completely shaped the world of internet, our lifestyle, habits and even the way we do our businesses. The phrase “Go Google it” has become a solution to so many problems. Whether you’re looking at the reviews for the next restaurant you plan to dine at or how to change car tyres, this sentence has certainly became our daily mantra. Google, in all its tech glory, represents two completely different, yet equally valuable … [Read More]

Understanding the pros and cons of content marketing and online advertising is critical for your long-term success as a company operating in the digital realm. Let’s start with a look at what they actually are, then move in to what you need to know about using – and profiting – from each. The Basics of Content Marketing As its name suggests, content marketing is all about using content to draw in customers and get them interested in your products. Content … [Read More]