Short Tail Keywords or Long Tail Keywords? If you’ve done SEO for your blog or website, you’ve probably asked yourself this question. Well, you’re not alone. In fact, many people – experienced or inexperienced – face the same dilemma. The reasons for this dilemma are simple: They’re both great They’re both bad You can’t pick both (you risk getting penalized by Google for keyword stuffing) So, to clearly decide which keyword we should focus on, let’s define what are short … [Read More]

What is bounce rate? In simple term, a page’s bounce rate is actually the percentage of visits that land on the page and leave immediate without visiting your other blog pages. As a savvy business owner in a fast-paced world, you know that having an online presence is crucial to having a thriving business. Your website is often the first information a prospective customer will receive about your product or service, and you want them to be impressed. Oftentimes, readers … [Read More]

We all know that getting onto the first page is important if you want to succeed in search engine marketing – after all, results from the second page onwards tend to drop into single digits and plummet downwards. When considered from an absolute perspective, it’s easy to think that anything beyond the first page is meaningless to your company – but that’s wrong. Having a ranking keyword beyond the first page could actually be beneficial for your company, and today … [Read More]