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The Rise Of Voice Search And Its Impact On Your Business

SEO is constantly changing and yet it is a crucial component of any successful digital marketing strategy. This means that you need to stay on top of emerging trends to remain relevant. You must be one of the first to identify and adopt new search technologies that might impact the industry. This and perhaps next year, the technology to watch is voice search. Voice search seems to be growing at an unprecedented pace. According to an August 2017 article, approximately … [Read More]

Mobile Ranking 2017: What Techniques To Use (And Avoid) For Your Business

Let me take you back in time for a moment. It’s 2015 – mobile search overtakes desktop search for the first time across ten countries including the US, UK, Japan, and other major economies. Then? Mobilegeddon. Google updated their algorithms to preference websites that gave a better mobile experience. That same year, 72% of marketers reported relevant content creation as the most effective SEO tactic. Fast forward to 2017, and Google has created a mobile-first indexing system, meaning the mobile … [Read More]


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Mobile Friendly Updates: A Wake Up Call For Every Local Business

We can’t emphasize how important it is to optimize for mobile use especially as Google continues to focus its efforts on rewarding mobile marketing. Earlier this year, Google released a number of efforts that boosted the page rankings of mobile-friendly websites on mobile search results. The updates greatly benefit users doing mobile searches, since it is now easier to find higher quality content and more relevant results that can be read on their mobile devices without having to tap or … [Read More]