Marketing Psychology - by Brian Chang on 23/06/2015
Have you followed the content marketing playbook, but are still having trouble building an audience for your website? Your content may bring a lot of traffic to your website, but something is still missing. Your visitors are not staying long or returning often. What can you do to make your readers engage? People may come to your website for content, but they will stay for the community. Ultimately, your readers are looking to connect with other people with similar interests. … [Read More]
Let’s say you’re regularly posting content on your blog and you’ve realized how important it is to make sure that your content is of high quality and are now regularly cranking out exceptional content that is relevant, informative and helpful. While this is an important step towards reaching some of the goals you’ve set for your content marketing campaign (from building brand authority to increasing your leads), you’re not quite done. Unfortunately, it doesn’t matter how good your content is … [Read More]
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As more and more businesses and websites are using content marketing as an important part of their marketing plan, attracting Internet traffic has become more competitive. In the past, having quality, valuable and unique content set you apart from your competitors. But now, everyone has this kind of content. In order to succeed, you have to go big! You can’t throw up just any old content, you have to create big content. What Is Big Content? Big content is content … [Read More]