You may be familiar with the basic concepts of an SEO audit if you are running a website and leveraging SEO for your online efforts. Basically, the process of auditing your site involves evaluating how well your SEO efforts are doing and where they can be improved. However, there’s more to an SEO audit than just making sure the content on your site is properly optimized. You will need to do a technical SEO audit as well. Let’s start off … [Read More]

Local SEO is by far the most important element for businesses trying to draw people to physical locations, but running a local SEO campaign is different from running a normal one. Therefore, the rules for this change faster than any other area. Today, I’m going to show you some things that you can do to improve Google’s understanding of your location. Once you’ve implemented these local ranking factors, you’ll have a much better chance of appearing towards the top of … [Read More]

When you begin implementing an SEO strategy into your smaller business, one thing that you’ll need to focus on is local SEO. There are a number of reasons for this. First of all, more and more people are doing local searches due to the increasing amount of mobile use. For example, a person with a sudden craving for sushi will use Google in order to find sushi places nearby, whether they are close to where they live or out of … [Read More]