Keywords are still a critical part of running an eCommerce site, but if you’re not taking search intent into account, then you’re not going to see the best possible conversion rate. The simple truth of the matter is that blindly adding keywords won’t help your website succeed – you need to have a specific objective for each keyword, and you can create that objective by following this keyword research strategy. Stage One: Defining Your Objective What, exactly, are you trying to accomplish … [Read More]