The blog is the epicentre of the any good online content marketing strategy, so ensuring it is well-stocked and regularly updated is essential in creating a thriving reader-base which, in time, will become your customer base. The debate rages online about the frequency of blog posts, and how regularly your blog should be updated. And today, we’re going to wade into that debate up to the eyeballs, and settle the issue once and for all. How often should you blog? … [Read More]

Blogging has come a long way since the last decade. Over the years, it went from pure hobby to a respectable career. Now? A worldwide phenomenon. Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. With millions of bloggers around, there are a certain number qualities that can be seen in them. This blogger right here aims to break down the different types of “personalities” you … [Read More]

SEO is essential to the success of your website in attracting new visitors. All too often, however, the technical aspects and requirements of SEO are given such weight that people forget about the visitors entirely, and focus only on their search engine rankings. These rankings, while invaluable in creating opportunities to be discovered, are useless if the content they serve is poor quality. To succeed in inbound marketing, you need to be as skilled in copywriting as you are in … [Read More]

I’m pretty sure you know how important SEO copywriting is when it comes to doing content marketing. It requires you to produce high quality content that is written specifically for your targeted audience and making sure that your content is optimized so that it can reach out to your intended audience and therefore gain maximum exposure. But do you know that SEO copywriting isn’t just about improving your website rankings and the web traffic anymore? Yes, I know you want … [Read More]