Content Marketing - by Azfar Hisham on 11/06/2015
You and I both know when it comes to hosting a stellar website, content is King. However, that doesn’t necessarily mean you have to write 100 percent of your content by yourself. Writing high quality, original content on a consistent basis takes a lot of time and effort and is difficult to keep up with. However, providing quality content on a consistent basis is extremely important to your followers, who check for regular content, and for SEO, since site activity … [Read More]
Understanding the pros and cons of content marketing and online advertising is critical for your long-term success as a company operating in the digital realm. Let’s start with a look at what they actually are, then move in to what you need to know about using – and profiting – from each. The Basics of Content Marketing As its name suggests, content marketing is all about using content to draw in customers and get them interested in your products. Content … [Read More]
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Content Marketing - by Zhi Yuan on 22/05/2015
Most businesses with a website are trying their hands at content marketing – because it works. There’s really no denying that content marketing offers many benefits for all sorts of businesses, and the risks – mostly the loss of time invested – are something that many businesses are willing to take. However, high-quality blog posts don’t have to be that expensive to produce. For an average writer (as opposed to a professional blog writer, the costly but high-quality alternative), it … [Read More]