Let’s say you’re regularly posting content on your blog and you’ve realized how important it is to make sure that your content is of high quality and are now regularly cranking out exceptional content that is relevant, informative and helpful. While this is an important step towards reaching some of the goals you’ve set for your content marketing campaign (from building brand authority to increasing your leads), you’re not quite done. Unfortunately, it doesn’t matter how good your content is … [Read More]

I’m pretty sure you know how important SEO copywriting is when it comes to doing content marketing. It requires you to produce high quality content that is written specifically for your targeted audience and making sure that your content is optimized so that it can reach out to your intended audience and therefore gain maximum exposure. But do you know that SEO copywriting isn’t just about improving your website rankings and the web traffic anymore? Yes, I know you want … [Read More]

You and I both know when it comes to hosting a stellar website, content is King. However, that doesn’t necessarily mean you have to write 100 percent of your content by yourself. Writing high quality, original content on a consistent basis takes a lot of time and effort and is difficult to keep up with. However, providing quality content on a consistent basis is extremely important to your followers, who check for regular content, and for SEO, since site activity … [Read More]

Understanding the pros and cons of content marketing and online advertising is critical for your long-term success as a company operating in the digital realm. Let’s start with a look at what they actually are, then move in to what you need to know about using – and profiting – from each. The Basics of Content Marketing As its name suggests, content marketing is all about using content to draw in customers and get them interested in your products. Content … [Read More]

Most businesses with a website are trying their hands at content marketing – because it works. There’s really no denying that content marketing offers many benefits for all sorts of businesses, and the risks – mostly the loss of time invested – are something that many businesses are willing to take. However, high-quality blog posts don’t have to be that expensive to produce. For an average writer (as opposed to a professional blog writer, the costly but high-quality alternative), it … [Read More]