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How To Present Your Boring Information In Interesting Ways

Unless you are posting regular videos of cats or pictures of unicorns, the majority of the people who will see your posts will find them as boring information. This is especially the case when you are in a very specialized niche that doesn’t normally capture the attention of the average internet user. You may find the information interesting, but unless you make it interesting to your readers, you won’t have any readers. Let’s face it, the internet has lowered the … [Read More]

9 Steps To Build An Effective Content Marketing Campaign

Are you struggling to try to keep your website competitive? Maybe you are just starting out, and are wondering how to get your site ranked on the top search engines. The truth is that more websites than ever are vying Internet traffic. By January of 2014, more than 86 million websites were built with WordPress. And if you look at the infographic below, you’ll see how much data are uploaded and shared every minute. The numbers are staggering. Here are … [Read More]

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8 Successful Brands That Rock From Using User-Generated Content

“Show; don’t tell.” It’s the first thing every journalistic student hears, and truthfully it’s a good piece of advice to everyone even up to now. I still remember when my teacher imparted this piece of advice to me a couple of years ago, to instill this notion in my mind when writing for people. You see, “People want to imagine themselves as being part of a story, rather than just listening to someone narrating the story.” So when it comes … [Read More]

13 Surefire Ways to Reduce Blog’s Bounce Rate

What is bounce rate? In simple term, a page’s bounce rate is actually the percentage of visits that land on the page and leave immediate without visiting your other blog pages. As a savvy business owner in a fast-paced world, you know that having an online presence is crucial to having a thriving business. Your website is often the first information a prospective customer will receive about your product or service, and you want them to be impressed. Oftentimes, readers … [Read More]

8 Powerful Ways to Promote Your Blog Posts

Let’s say you’re regularly posting content on your blog and you’ve realized how important it is to make sure that your content is of high quality and are now regularly cranking out exceptional content that is relevant, informative and helpful. While this is an important step towards reaching some of the goals you’ve set for your content marketing campaign (from building brand authority to increasing your leads), you’re not quite done. Unfortunately, it doesn’t matter how good your content is … [Read More]