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Blogging: Should You Do It Every Day?

The blog is the epicentre of the any good online content marketing strategy, so ensuring it is well-stocked and regularly updated is essential in creating a thriving reader-base which, in time, will become your customer base. The debate rages online about the frequency of blog posts, and how regularly your blog should be updated. And today, we’re going to wade into that debate up to the eyeballs, and settle the issue once and for all. How often should you blog? … [Read More]

10 Types Of Visuals That Instantly Improves Your Content Marketing

AdWeek predict that by the end of 2018, 84% of marketing will be visual. This is because humans process visual data faster (up to 60,000 times faster) than text. The largest proportion of our brain is dedicated to processing visual stimuli, and our posterior cortical hot zone, which helps synthesize information into experiences, is closely connected to this primary sense. Physiologically, our brains prefer visuals to text or audio alone, so as a marketer, visual content should be an area … [Read More]

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Content Marketing And SEO: How To Get High-Quality Backlinks

SEO is constantly changing and evolving, but one thing has always been the same over the years – backlinks remain the most powerful factor in Google’s rankings. I’d hate to say this, but many businesses have overlooked this key point. I’ve talked to a few business owners before and surprisingly, some of them have no idea how impactful backlinks can be. In fact, the best way to boost your site up is to get high-quality backlinks and you can do … [Read More]

How To Measure Content Marketing ROI

When marketing a business, it’s important to understand how your advertising budget impacts your company’s success. No matter what type of business you run or how you advertise it, you need know your marketing’s ROI — return on investment. For businesses that reach their customers online, calculating the content marketing ROI is especially important. The following is an easy guide to figuring out your content marketing ROI, along with a few tips on how to maximize it. Knowing your content … [Read More]

How To Present Your Boring Information In Interesting Ways

Unless you are posting regular videos of cats or pictures of unicorns, the majority of the people who will see your posts will find them as boring information. This is especially the case when you are in a very specialized niche that doesn’t normally capture the attention of the average internet user. You may find the information interesting, but unless you make it interesting to your readers, you won’t have any readers. Let’s face it, the internet has lowered the … [Read More]