If you’re running a blog, one of the key measurements you must own is rank tracking. Because when it comes to organic visibility, it’s all about your ranking and you need to make sure that your content marketing strategy is on the right path. Besides, you’ve got to make sure that you are ranking for the best keywords and phrases above your competitors. However, rank tracking can be an easy trap for SEO practitioners as they become fixated with their … [Read More]

6 Reasons Why Interactive Content Is The Future You’ve probably been creating content for the longest time now. There’s a good chance you’re already creating more content than you ever did in 2018. Perhaps you’re in charge of high-volume writing for your company’s blogs, Or you frequently dabble on your own blog, Maybe even do freelance writing for many small businesses. By going through all these, you know how important it is to stand out from the millions of content … [Read More]

The blog is the epicentre of the any good online content marketing strategy, so ensuring it is well-stocked and regularly updated is essential in creating a thriving reader-base which, in time, will become your customer base. The debate rages online about the frequency of blog posts, and how regularly your blog should be updated. And today, we’re going to wade into that debate up to the eyeballs, and settle the issue once and for all. How often should you blog? … [Read More]

AdWeek predict that by the end of 2018, 84% of marketing will be visual. This is because humans process visual data faster (up to 60,000 times faster) than text. The largest proportion of our brain is dedicated to processing visual stimuli, and our posterior cortical hot zone, which helps synthesize information into experiences, is closely connected to this primary sense. Physiologically, our brains prefer visuals to text or audio alone, so as a marketer, visual content should be an area … [Read More]

SEO is constantly changing and evolving, but one thing has always been the same over the years – backlinks remain the most powerful factor in Google’s rankings. I’d hate to say this, but many businesses have overlooked this key point. I’ve talked to a few business owners before and surprisingly, some of them have no idea how impactful backlinks can be. In fact, the best way to boost your site up is to get high-quality backlinks and you can do … [Read More]