“Show; don’t tell.” It’s the first thing every journalistic student hears, and truthfully it’s a good piece of advice to everyone even up to now. I still remember when my teacher imparted this piece of advice to me a couple of years ago, to instill this notion in my mind when writing for people. You see, “People want to imagine themselves as being part of a story, rather than just listening to someone narrating the story.” So when it comes … [Read More]

Let’s say you’re regularly posting content on your blog and you’ve realized how important it is to make sure that your content is of high quality and are now regularly cranking out exceptional content that is relevant, informative and helpful. While this is an important step towards reaching some of the goals you’ve set for your content marketing campaign (from building brand authority to increasing your leads), you’re not quite done. Unfortunately, it doesn’t matter how good your content is … [Read More]