As more and more businesses and websites are using content marketing as an important part of their marketing plan, attracting Internet traffic has become more competitive. In the past, having quality, valuable and unique content set you apart from your competitors. But now, everyone has this kind of content. In order to succeed, you have to go big! You can’t throw up just any old content, you have to create big content.
Big content is content that is head and shoulders above anything else available on the topic. It is designed to be a resource that users continually engage to, a valuable tool that helps solve problems or a comprehensive summary of information in a field.
Think of one your primary keywords that you are trying to attract traffic for. Do a search for this keyword, and see what comes up. Say you searched for “social media marketing.” You are going see a lot of articles that basically offer the same basic advice for getting started in social media marketing. This is great for people looking to find out info on social media marketing. They can easily find out the basic info about the topic. But if you are trying to rank for this keyword, it is a real problem. Why should anyone click on your site if it basically duplicates the content on all these other sites?
There is so much content out there that is basically good, but does not really engage the reader. Lists and videos of the same tips over and over again don’t give Internet searchers anything to sink their teeth into. That is why big content is the next big thing.
Big content is content that makes readers go “wow!” It truly engages the readers by providing valuable information or a useful tool. It is the kind of resource that people will return to again and again because it is so useful and solves important problems.
Creating big content has many benefits. Here are just a few:
Creating big content will help you enhance your search engine rankings and social media shares so that more Internet traffic flows to your site. It helps you to stand out and shine in what has come to be a very bland world of content.
With great benefits, come challenges. If you going to try to create big content, you need to overcome these obstacles.
You need a truly creative idea to make this work. It will take some focused attention and brainstorming to come up with something truly big
I think the future of "big content"/"10X content" is, paradoxically, bite-sized content.
— Rand Fishkin (@randfish) June 7, 2015
It may help to see a few examples of big content to get an idea of what this looks like.
SEOPressor’s Blog Topic Generator: Have you ever been stuck for a topic for your blog? SEOPressor provides a tool to solve this problem. Type a keyword and description that you are interested in, and the tool will give you five titles for a potential blog post. This is engaging because it helps bloggers solve a problem. It is fun to play with, so people spend time on the site playing with the tool.
The Mozcast: The SEO experts at Moz have provide this tool to assess the stability of search engine rankings. In a creative move, they describe the stability of Google’s search algorithm in terms of the weather and temperature. This enable SEO experts to judge whether Google is up to something, and they need to check the rankings of the sites they shepherd. This nifty tool gives users a reason to return to Moz on a regular basis to check the MozCast. They are providing valuable information on a daily basis in a creative form. This is truly big content.
Drug Bless America: This is powerful information about illegal drug use and its effect in America. It is presented in a visually stunning fashion by rehabs.com. This piece of content brings together a lot of information and connects the dots for people who may be interested in a rehab center for themselves or a loved one. It is certainly a magnet for shares and likes on social media.
How Do Our Favorite Tech Companies Make Money?: This engaging piece of content presents a beautifully designed comprehensive look at tech companies. It offers information on what they do, how they make money and if they are profitable. Created by Seer Interactive, a digital marketing company, it is easy to spend 10 or 15 minutes poking around the interesting information that this content provides.
Coschedule Headline Analysis : Coschedule Headlines Analyzer has the ablility to rate your headline quality to result in social shares and increased click through rate.
Now that you have a sense for what big content is and what it looks like, the real question is how can you go about producing this kind of content. Here are a few basic steps:
Stop creating boring, repetitive content. Start developing big content now before everyone else. Don’t wait or the field will be too competitive. A well planned piece of big content can generate thousands of social shares and increase your site traffic.
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