How To Present Your Boring Information In Interesting Ways

Unless you are posting regular videos of cats or pictures of unicorns, the majority of the people who will see your posts will find them as boring information.

How to present information in interesting ways

This is especially the case when you are in a very specialized niche that doesn’t normally capture the attention of the average internet user.

You may find the information interesting, but unless you make it interesting to your readers, you won’t have any readers. Let’s face it, the internet has lowered the attention span of the population to the point where you need to get your information across as quickly as possible.

Luckily, we are here to explore a variety of ways to present your boring information in interesting ways and hopefully catch the attention of a larger group of readers.

1. SLIDESHARE

    Slideshare to present your information in interesting ways

    What is Slideshare?

    Slideshare takes the old idea of slide presentations and makes it possible to share on the internet. It combines a number of slides, both text and graphic, that are typed or hand-drawn and creates a presentation to share with others. Think of it as a modern-day form of the old slideshows that required your teachers to place information they had written on a plastic sheet onto a machine that had a light underneath and a projector to send the image to a screen.

    Why you should use Slideshare?

    What information does this work well with?

    Information that is more heavily based on text works best here. It is best if you can break the information down into bullet points or lists that speak for themselves. Online classes lend themselves to Slideshare, as do corporate meetings and brainstorming sessions.

    How do I make a Slideshare?

  • Outline your subject – Decide on what points you absolutely must include and decide how you want these points arranged.
  • Decide on color scheme and fonts – Pick a color scheme and font style that is appealing and easy to read. You want to keep these as simple as possible as the content is where you want the focus.
  • Create Main header slides and then fill-in information – Use Powerpoint to create the topic slides and the details.
  • Add intro and conclusion slides – Create an introduction indicating what information you plan to cover and a conclusion slide that recaps the main points.
  • Create a call-to-action if applicable – If you want the viewer to do something, such as visit your website, include a slide asking for this after the conclusion.
  • Edit and proofread – This is a must. Make sure spelling, grammar, and content are all accurate and edit if necessary.
  • Create a PDF and upload – Save your slide show in PDF format for easy access by viewers and upload to the site you are sharing on.
  • How to create presentations that are out of this world

2. VIDEO

    Video to present your boring information

    What is video?

    In the quest to present boring information in interesting ways, video ranks among the best. We live in a visual society.

    Video doesn’t really need much of an explanation. It is a visual presentation that allows viewers to watch and learn or be entertained. It can be set up with you talking to your audience, presenting instructions or including things like photos or film clips.

    What can I share with video?

    While the possibilities for video are almost endless, certain kinds of content seem to lend itself perfectly to this format. Interviews can do well, as they make your humanness more apparent to the audience. How-to videos are extremely popular. People often learn best by watching and doing at the same time and a how-to video provides that opportunity.

    Another popular avenue is to create a behind-the-scenes video that allows your viewers a view of things they normally don’t see. The main idea is to keep the action informative and quick.

    How do I do it?

  • Decide on a topic – Pick only one topic per video to make it interesting. The more passionate you are about the subject, the greater the amount of enthusiasm you will be able to create in the viewer.
  • Brainstorm – Write down all your ideas and decide what you want in your video, what you can save for the future and what might not work. Get a good idea of what information you want to get across and exactly how you want to do this.
  • Write a script – While some people can record without a pre-written script, the majority of us do best when we know exactly what we want to say. Practice this script until it sounds natural and not like you are reading it as you record.
  • Record – To start, the camera on your desktop or laptop should be fine. As time goes on, you may want to include specialized software for recording, but the camera on your computer will serve well, especially in the beginning.
  • Gather additional footage – You will probably want to include pictures and additional video clips in your presentation. This will help enhance your content and hold the interest of viewers better than simply watching you talk.
  • Edit – This is the part that takes some learning. There are a multitude of video editing programs available that can help you edit your video, inserting the additional content, deleting any errors, and basically polishing the video.
  • Upload – Now all that is necessary is to upload your video to a host, such as YouTube or Twitch. Make sure to choose a venue that caters to the audience you are trying to reach.

3. INFOGRAPHIC

    What is an infographic?

    Infographics are the new kids on the block. They are excellent when it comes time to present boring information in interesting ways.

    An infographic is a visual presentation that takes a topic and present it in bite-sized pieces. It normally includes simple graphics that help convey the information.

    These graphics can take the form of graphs or charts or even simple cartoon-like graphics. These can be found on blogs, as photos on social media and in any other area where photos are acceptable.

    Infographic to present boring information

    

    What information works best?

    Infographics work best with information that can be broken down into bite-sized facts. Statistics, trivia and lists all work. The best infographics combine a variety of facts, statistics, and trivia.

    Infographics are made to provide enough information to peak the reader’s interest, but not so much as to bore them. When it comes to this form of content, the possibilities regarding content are endless.

    How do I make one?

  • Decide on topic – Keep the topic short. You will want one that can provide information in less than a dozen facts or statistics if possible.
  • Gather information – Determine what information you want to include in the infographic. Pick
    out the pictures, charts and other graphics.
  • Decide on program to work with – If you have designing knowledge, you can put the information together in an appealing format using a program such as Photoshop or Illustrator. If your talents are outside design, however, there are tools such as Picktochart, Infogram and Canva that can walk you through the whole process.
  • Post – Determine where you want to share your creation and post it.

4. PODCAST

    Podcasts for boring information

    What is a podcast?

    A podcast is an audio file that is created for listeners to download onto things like MP3 players, computers and other listening devices.

    They provide information or entertainment to the listener in a short, fun way. Most podcasts are done as a regular series. This allows listeners the opportunity to subscribe to the podcast and be informed when new episodes are ready for download.

    The majority of successful podcasts are updated weekly, or even twice a week.

    What kind of content can I use?

    Podcasts work best for material that doesn’t need to be shown. For example, a how-to subject wouldn’t fare well as a podcast because people prefer visual instructions. Comedy, top-ten lists, news bites and interviews all do well as podcast content. Inspirational messages and serialized books are also popular content.

    The main idea is to keep your information short and memorable. If you can make a listener laugh or think, then you will keep them returning. This is becoming very popular in regards to the attempt to present boring information in interesting ways.

    How do I create a podcast?

  • Choose a topic – Podcasts that focus on one topic over time are more successful than ones that skip all over the place. Find a subject you are passionate and well-versed in and make that your subject matter.
  • Choose a format – Are you going to conduct interviews each time or present a list of facts? Deciding on one main format will help your listeners know what to expect each week and make it easier for you to create content.
  • Write a script – Consider any background music and write the parts of the podcast that you can predict. If the podcast involves an interview, at least have the questions ready, as well as the opening and closing remarks and introduction.
  • Gather necessary equipment – You will need a microphone, sound recording software, a mixer and a pop filter. The first two item are an absolute necessity. Both the mixer and pop filter are optional, but are great to have if you want to increase the professional quality of your broadcast.
  • Record – This is the fun part. Say what you want to say.
  • Convert file to podcast file – You now have an audio file. The recording software you have should be able to convert it to the type required on your host site.
  • Upload to host site – Upload your audio file and let people know it exists.

Conclusion

By choosing the right format to present your information, you maximize the potential of your content and will see an increase in readership as well as engagement.

If you do not have any new content that fits into any of these formats, you can even go through your old content and pick one to be repurposed into these formats. Repurposing your old content into a new format is as good as creating a whole new content. You might even see a spike in your search engine rankings and traffic.

So do spend some time and craft your boring information in the right format because otherwise nobody will read it.

Which formats are your favorite and how did they worked for you? Let us know in the comment section below!

Learn How To Make Your Content Go Viral With This E-Book

  • 18 pages of unorthodox techniques.
  • 8 building blocks of contagious content.
  • 6 types of readers who will share your content.
  • Unusual approaches viral writers use.

Updated: 14/7/15

9 Steps To Build An Effective Content Marketing Campaign

Are you struggling to try to keep your website competitive?

Maybe you are just starting out, and are wondering how to get your site ranked on the top search engines.

The truth is that more websites than ever are vying Internet traffic. By January of 2014, more than 86 million websites were built with WordPress. And if you look at the infographic below, you’ll see how much data are uploaded and shared every minute. The numbers are staggering.

effective content marketing

With this explosion of content on the web, the chances are that you are going to face stiff competition to get traffic to your site even if you have a highly specific niche audience.

Here are 9 simple steps that you can take to drive more traffic to your site through effective content marketing.

    Step 1: Use the Right Format

    Website content is not limited to blog posts. There are many options for formatting your content. For more effective content marketing, you should consider a wide variety of formatting options that will appeal to a larger audience. Here are few to consider:

  • Blog posts: This is the most basic content format out there. Search engines operate based on text, and blog posts provide lots of text for search engines. There are many kinds of blog posts from lists to how-to pieces. Make sure you employ different kinds of blog content. You also want to create great titles for your post that will attract the attention of people who are scanning the search results. Give them something that makes them want to click on your content.
  • Infographics: People really love images so an infographic is a great way to provide valuable information in an attractive visual format.
  • Podcasts: A podcast is an audio recording of your content. You can interview people, give a talk or even recite poetry. It is important to do some production planning to create a high-quality recording. You can’t just make a podcast on the fly. You want to plan it out and put together something really valuable.
  • Slideshare: Slideshare is a place to post presentations. You can layout your content into an attractive slide show to post on this site.
  • White papers: These documents analyze a particular problem and provide steps to a solution. While white papers are marketing tools, instead of selling products, they try to provide a solution to a problem that establishes that the company is an expert in this area. The purpose is to educate potential customers and engender trust.
  • Ebooks: Similar to white papers, ebook are longer explorations of a topic. An ebook may be created from a series of blog posts about the same issue.
  • To learn more on this topic, read this related article:
    How To Present Your Boring Information In Interesting Ways

    Step 2: Build a Robust Social Media Following to Share Your Content

    content marketing

    As it gets more difficult to find new readers from search engines, you will need a little help from your friends. That is why effective content marketing involves building a robust social media following to share your content with. Your followers on social media have expressed an interest in seeing your content. So you want to let them know about new content by sharing it.

    Facebook, Twitter, LinkedIn and Google+ are the most popular social media sites. Being present on these sites will bring you into contact with a wide variety of people from all walks of life.

    You need to be on the most popular sites, but you should also consider a broad range of other social media networks. These sites are more focused and could connect you with a more targeted audience. Do some research to find out if these other sites might provide good channels for your content, select a few and get involved.

    Pinterest and Dribble are great for sharing infographics and images. These sites are great for designers and artists whose content is highly visual.

    Reddit is great if you have a very specific niche and want to find a lot of active users interested in that niche to share your content with.

    Quora is another interesting social media site. People ask questions grouped into categories. You can follow categories related to your business and answer questions in those areas. If you have a piece of content that answers a question, you can add the link to it in your answer.

    Building a social media following requires that you be active on these sites. You want to engage with other people’s content and offer your own perspective in the discussions. When you share valuable information, people will see that you have something to say and will start to follow you. Once you build a following, you can share your own content.

    Step 3: Share Your Content at the Right Time

    Timing Is Everything

    Timing Is Everything

    Studies show that there are ideal times to post content on social media sites. Think about it: activity on these sites is driven by human behavior, so it only makes sense that timing is important. If you post your content when people are not really paying attention or available to look it over, you are not going to get likes or shares. Here is some basic data for Facebook and Twitter, but you can also look at the research to determine the best times for other sites as well.

    The best days to post on Facebook are on Thursday or Friday. People are looking for outlets at the end of the work week. Early afternoon is the best time for a Facebook post. People are checking their social media accounts just after lunch. After workKeep in mind the time zone of your audience when posting.

    Twitter users tend to be more active at lunch and in the early evening. They are checking their account during their break or while commuting home.

    There are many tools that are available that can collect data on your followers to tell you when your best time to post would. Tweriod is just one of the many tools that can help you with this.

    There are also tools to help you schedule your posts at these times. One of them is Co.Schedule. You can set up in advance what content you want to post and when you want to post it. This means that you will not miss these optimal times.

    Step 4: Expand Your Reach with Social Share Buttons

    Effective Content Marketing

    Make it easy for your readers to share your content

    Beyond sharing your content on social media, it is important that other people share your content. You can make this easy by including social sharing buttons in your content. When you make it easy for people to share your content, then you will get more likes and shares.

    When people share your content, that means that their connections will see it in their newsfeeds. This expands your audience beyond the people who are following your social media. Now the connections of your followers will also see your content. In addition, social media likes and shares are an important signal that search engines use to rank sites. So you will be helping yourself with the search engines as well.

    Add share buttons with tools like Simple Share Buttons Plus or Cresta Social Share Counter. With these easy and inexpensive tools, there is no reason not to use social sharing buttons on all your posts.

    Tools like Social Metrics Pro can help you measure the effectiveness of your content on social media sites. This information can help you plan for future effective content marketing.

    Step 5: Save Your Best Content for Guest Blogging

    Guest blogging

    Guest blogging

    You’ve spent hundred of hours to develop a really top-notch piece of content. You’re thinking – “Great! now I can post it on my site.”

    Wait! Don’t do it just yet! Instead of posting on your own blog, you should give it to someone else and let them post on their blog.

    And before you think that I’m crazy for asking you to give your best content away, hear me out.

    If you have a genuinely great content, you need to show it to as many people as possible. If you post it on your own blog, chances are, most of the readers that read it are returning visitors while only a small handful are unique visitors that found you from search results page. And everyone knows that if you want to gain traffic quickly, you’ll need to bank in on gaining unique visitors.

    By posting your content on other’s blog, you’ll gain a whole new set of readers from the blog’s subscribers. If your content is genuinely insightful and in-depth, then these readers will go to your blog to look for more quality content and even subscribe to your blog.

    If you’re new to guest blogging, here are few tips you should follow to get a desired result:

  • Guest post on blogs that are in the same niche as you.
  • Guest post only on blogs that have more traffic than yours. (Easy way to find this out is by checking their Alexa ranking)
  • Make sure that your name and a link to your blog is included in the guest post.

    Step 6: Do Your SEO Homework

    Because the competition for search engine rankings is so high, you really want to give yourself every advantage. Make sure that you are practicing good SEO to squeeze every little bit out the search algorithms as you can.

    Effective Content Marketing

    One thing you should always do before posting your content is keyword research

    Organic search results that are produced by the natural operation of the search algorithms are still the best for effective content marketing. Putting in the extra effort on SEO will help your ranking and give you a better chance of being discovered by new readers. The best place to start working on your SEO is keyword research.

  • You want to start doing regular keyword research. You can generate a list of potential keywords by researching and profiling your audience.
  • You can refine this list by using keyword analysis tools to find out the best variants of these keywords that have good search volumes.
  • Then, you can produce content that is keyword friendly. You can include the best keywords naturally in your content.
  • You also want to make sure that your content is relevant to search intent. Internet searchers are using keywords to find information they need. You want to make sure that your content matches these needs or a searcher will just click away from your content.

    Step 7: Incorporate Visuals

    content marketing campaign

    The Golden Ratio

    People love stunning pictures. The most successful blog posts have one image for every 75 to 100 words. On Facebook and Twitter, posts with images are 70% more likely to be shared. So you want to make sure that you find great images for effective content marketing.

    Here are some good sources for images:

  • Free Creative Commons images. These are images that people post on the Internet that are free to use. You can find these on Flickr or Google by narrowing your search to Creative Commons images.
  • Stock photos. You can purchase stock photos from sites like iStockPhoto.com. People take these photos and sell you the license to use them.
  • Build your own photo library. Get out your digital camera and start taking pictures. With a little effort, you can build your own digital library to use with your content.

    Step 8: Create Internal Links

    internal links

    Internal links

    Internal links are links that point at a different page within the same domain. This happens when you link one blog post to another related blog post.

    This internal link structure makes it easy for search engines to find and rank every page of your site. It also increases your page views as people click through and explore your site.

    For example, you might have a page on your site about the best practices for using images on your blog. You could link this to another post about the best place to find free images. These internal links are most effective when the anchor text contains a keyword for the page that it is linking to. You have a lot of control over this.

    For more effective content marketing, you should be diligent about your internal links and continually update them as you add new content.

    Step 9: Create an Opt-In Form

    Another strategy for effective content marketing is to build an email list of people who visit your site. Email allows you to engage your followers more personally and build a community around your site.

    You can do this by giving your visitors an attractive offer in exchange for leaving their email. Ebooks, white papers, templates and other freebies are great items to offer in exchange for contact information.

    To improve your opt-in rate, you should also offer your readers freebies that are relevant to your content. The more relevant the better. For example, you can see that we have different offers in different blog posts.

    For blog posts that are related to social media, we offer our readers a free e-book on how to use hashtags in their social media marketing. Meanwhile, on blog posts that are related to content marketing, we offer our readers e-book that contain tips and tricks to make their content go viral.

    Doing this has significantly improved our opt-in rate because people who are reading about social media are more interested in learning about how to use hashtags in social media marketing and hence are more likely to opt-in.

You put a lot of effort into creating great content. Don’t let this effort go to waste because your content is not capturing significant Internet traffic. Follow these simple steps to maximize your potential for effective content marketing to drive traffic to your site.

Learn How To Make Your Content Go Viral With This E-Book

10 overlooked reasons why you are missing out publicity! More than 51,276 content professionals have read this book.

  • 18 pages of unorthodox techniques.
  • 8 building blocks of contagious content.
  • 6 types of readers who will share your content.
  • Unusual approaches viral writers use.
  • Read by more than 51,276 people... and still growing

Updated: 10/7/15

Short Tail Keyword vs Long Tail Keyword, Which Should You Focus On?

long tail keywords

 

Short Tail Keywords or Long Tail Keywords?

If you’ve done SEO for your blog or website, you’ve probably asked yourself this question. Well, you’re not alone.
In fact, many people – experienced or inexperienced – face the same dilemma.

The reasons for this dilemma are simple:

  • They’re both great
  • They’re both bad
  • You can’t pick both (you risk getting penalized by Google for keyword stuffing)
  • So, to clearly decide which keyword we should focus on, let’s define what are short tail and what are long tail keywords, then, analyze the advantages and disadvantages of both.

    Let’s take a look at how each type works.

    The Long and Short of Keywords

    Think of short tail keywords as being broad in nature and long tail keywords as narrow.

    For example, “Inbound Marketing” is a short tail, or broad keyword while “Inbound Marketing Buyer’s Journey” is a long or narrow keyword. Both long and short keywords can be used throughout your website’s pages, not only in article content, but also in page titles and descriptions.

    As you refine and define your target audience, use long tail keywords more often than short ones to attract visitors to your page who are most likely to turn into leads and, ideally, customers.

    Long tail keywords provide potential leads with relevant information about your product or service and get those leads to your page more quickly. In addition, customers who use a higher number of search terms tend to know exactly what they are looking for.

    Some basic examples of the two types of keywords are:

    Short Tail Keywords

    Long Tail Keywords

    Self-Help Books Must Read Self-Help Books for Entrepeneurs
    Golfing Magazine Best Golfing Magazines Under $20
    Audio Tape Business Marketing Audio Tape
    Garage Repair Garage Repair Service in California
    Children’s Clothing Children’s Clothing Stores In Seattle

    Strike a Balance

    An ideal marketing strategy, then, is to find the right balance between short and long tail keywords, which allows you to target a wide audience in the first case, but pulls in those all-important specific users in the second.

    When starting out, gravitate towards the use of long tail keywords, as they are easier to rank for and bring in your most desired leads. Again, don’t rule out the use of short tail keywords, but routinely track how the type you choose factors into your site’s traffic and rank.

    Short Tail Keywords

    Long Tail Keywords

    Difficult to Rank Easy to Rank
    Less Likely to Result in Leads More Likely to Result in Leads
    High Search Volume Low Search Volume
    High competition Low Competition
    General to your product or service Specific to your product or service

    Benefits of Long Tail Keywords

    Long tail keywords

    Keywords with 4 words or more brings in the most visitor despite the low search count.

    Long tail keywords may have fewer search queries, but the traffic generated from those search are more likely to be potential leads. Short tail keywords tend to be one or two words long. Each additional word added to a search narrows its focus but, in theory, brings you the most desirable site visitors.

    To optimize your keywords, use enough short tail keywords to attract a high number of page visits by people unfamiliar with your brand, but then target your most likely buyers with the use of long tail keywords.

    Long Tail Keywords Advantages

    How and Why They Work

    More targeted Help to focus on qualified buyers
    Lower cost Less competition for pay-per-click phrases keeps average cost-per-click lower. Less marketing dollars spent on unlikely buyers.
    Play to searcher’s intent Boost conversion rates and increase ROI

    Long Tail Keywords Disadvantages

    How They Limit Your Reach

    Limited traffic Too-specific phrases may lead to losing out on potential leads and result in less visitor to your site
    Underuse of conversion terms Leaving out popular searches can mean failing to reach potential leads who may convert.

    Choosing the Right Keywords

    short tail keywords and long tail keywords

     

    To achieve higher conversion rates, use both long tail and short tail keywords and consistently study your site’s data.

    A bid manipulation tool, Google AdWords helps you reach your goal of driving as many conversions as possible at or below a cost per action which, in turn, results in more leads for less spend.

    Use Google AdWords’ Flexible Conversion Counting to track the hard, estimated and percent-of conversions that are most valuable and best suited to your business. Hard conversion types – bottom-line numbers – include converted clicks, total conversions and phone conversions (if applicable to your business). Estimated conversions include cross-device and estimated total conversions, while percent-of conversions include click-assisted, impression-assisted and view-through conversions.

    The single most important factor in effective use of Google AdWords is relevance, as Google wants to connect searchers with advertisements that match their search query and help them find what they are searching for. Advertisers who have tighter, more relevant groupings are rewarded by Google with a higher quality score.

    Google Trends

    Google Trends shows how often a distinct search term is queried relative to total search volume across diverse regions of the world. Where traditional research tools are more one-dimensional, Google Trends generates dynamic visual insights that present the life of a keyword phrase through varying demographics.

    In other words, you see how a phrase is trending today, view how it happened in the past and potentially predict how it will convert in the future.

      Use this tool to:

    • Generate consumer-friendly data that can be converted into
      graphs and interactive maps to be embedded into your site
    • Retrieve data dating back to 2004, or for a designated time such as “last 10 days.”
      More specific date ranges can be done in Google Analytics
    • Identify searches that can be grouped together by inference, which means even
      misspelled queries and those that do not precisely refer to your terms are included
    • Gain insight into both your and your competitors’ brands, as well as an understanding of “hot” or trending queries
    • See where media coverage happened, including the article’s title and publisher

    Google Analytics

    Google Analytics helps you understand what happens after potential leads land and click on your site. Use this tool’s reports to give you a leg up in optimizing your site for increased conversions.

    Terminology used in Google Analytics includes Goal Completions, Values and Conversion Rates (measuring the total number of conversions, the total value produced by goal conversions on your site and the sum of all individual goal conversion rates respectively); Assisted Conversions – how many conversions for a channel appeared on a conversion path, but were not the final conversion interaction; Assisted Conversion Value, or the value of the conversions assisted by a channel; and Total Abandonment Rate, which reveals the rate at which a lead’s goals were abandoned.

    Google Analytics identifies your best performing channels, allows you to direct your media spend appropriately and reduces your customer acquisition costs.

    Conclusion

    Long tail keywords are key to your SEO strategy, but you shouldn’t ignore short tail keywords. Use your short tail keywords to gain potential leads from higher up the funnel, but realize long tail keywords bring in customers who are looking for your specific product or service. The closer to the buying stage a lead enters your site, the more likely they are to make a purchase or take another coveted action.

    Creating and optimizing effective short and long tail keywords in your SEO plan can be challenging, but the benefits far outweigh any potential difficulties. Learn to use these analytics tools to improve your campaign and achieve the boost to your bottom line you’ve been looking for.

    Learn How To Make Your Content Go Viral With This E-Book

    10 overlooked reasons why you are missing out publicity! More than 51,276 content professionals have read this book.

    • 18 pages of unorthodox techniques.
    • 8 building blocks of contagious content.
    • 6 types of readers who will share your content.
    • Unusual approaches viral writers use.
    • Read by more than 51,276 people... and still growing

    Updated: 2/7/15

    How To Tell What Keywords Your Website Is Ranking For

    Anyone with any presence online should know how vital SEO is as well as how the use of keywords fit into their SEO strategy. By now you should be familiar with how to choose relevant keywords and how to implement them throughout your website in an effective manner.

    However, not everyone knows how to judge the effectiveness of the keywords that they have chosen.

    One of the most important things that you need to do when analyzing your keyword strategy is to know what keywords your website are ranking in search engines.

    Data analytics are vital if you want to run a successful SEO campaign.

    Data analytics are vital if you want to run a successful SEO campaign.

    Knowing this allows you to see which keywords need to improve in ranking as well as which keywords are ranking highly. This data will then enable you to adjust your keyword strategy accordingly.

    How Do We Get These Data?

    The problem lies in the fact that there was never an effective keyword ranking tool available that allows you to get the data needed. While you could simply type in the keywords you use one by one into Google and go through the search results pages looking for your website, this takes an awful long time to do.

    Doing this wouldn’t even be the end of it because you still have no idea what other keywords your website may be ranking in search engines.

    google bing search engines

    Do you know all of the keywords your website is ranking on search engines?

    You would need to look for related keywords manually and type those into your search engines, and then going through all the search results looking for your website once more.

    These steps would need to be repeated over and over again until you felt like you had enough data to effectively judge how your keywords are doing and what you need to do to improve your SEO keyword strategy.

    Fortunately, you no longer need to go through this laborious process, because RankReveal is designed to obtain the in-depth analysis of your keyword strategy.

    What is RankReveal?

    RankReveal is our keyword ranking tool that you can use to track, analyze and adjust your SEO keyword strategy. It’s the very first reverse rank tracking tool in the world. How exactly does our keyword ranking tool work? Basically, it indexes rankings and builds a huge data house around every website, a data house that we have named – RankingGraph.

    RankingGraph

    The RankingGraph tracks every keyword in the world all the time.

    The RankingGraph monitors search engines for changes in rankings and traffic movements, thereby allowing RankReveal to show all of the keywords that websites are ranking for on all search engines.

    How is this different from any other keyword ranking tool out there?

    While other keyword ranking tools will only reveal the ranking for a specific keyword you provide, RankReveal can discover all the keywords your website is ranking in search engines.

    Now that you have a basic idea of what this keyword ranking tool is, let’s go over what our keyword ranking tool does.

    Reverse Rank Tracking Technology

    reverse-rank-tracking-technology-01

    Our Reverse Rank Tracking Technology allows us to provide you with a ton of in-depth data. The following are some of the uses of our Reverse Rank Tracking Technology that can help you judge the effectiveness of your SEO keyword strategy.

    Like other keyword ranking tools, RankReveal allows you to type in the keywords of your website to find out how well it’s ranking.

    While this is certainly a useful feature, it doesn’t give you an overall look at how effective your keyword strategy is unless you know every single keyword your website is ranking on search engine.

    Which is why you only need to key in your URL and RankReveal will search for all the keywords that URL is ranking on search engine and reveal them to you.

    Since the database in RankingGraph is so huge, you would expect RankReveal to take some time to search for all the keywords that your websites is ranking. In fact, RankReveal is quicker than you thought when searching for all the keywords. This is because RankReveal is smart enough to understand the search intention of the keywords you provide.

    So obviously, the more keywords you provide to RankReveal, the more accurate it’s going to be and the quicker it gets at revealing all your keywords.

    Real-Time Rank Tracking

    The engine behind RankReveal is running at all time, gathering all its data from search engines such as Google and Bing round the clock. Which means that it’s constantly updated, thereby providing you with the latest and most accurate ranking results anytime you decide to look at your data.

    Our tool is also incredibly accurate – we achieve 99.999% accuracy when tracking ranking positions on all search engines. Because RankReveal is constantly (and accurately) gathering new information from search engines, we can also notify you when you have a new keyword that is ranking in search engines.

    Instant Ranking Notification

    What is the point of having a real-time rank tracking tool if you are not notified whenever there is a new keyword ranking into the search engines?

    The reason why people love using RankReveal is because RankReveal tells them all the ranking of their keywords. And that information serves as an indication of whether their SEO efforts were effective or not.

    We also know that getting your keywords ranked in search engines can be a joyous and proud moment, which is why we can’t wait breaking the good news to you by alerting you whenever that happens. We ensure that you will be the first to know about your new keyword ranking.

    Track Local SEO

    local-rank-tracking

    Track your rankings throughout more than 175 countries on Google and Bing.

    Another huge advantage of using RankReveal is the ability to track local SEO. You can monitor and track your rankings throughout more than 175 countries on Google and Bing across all six continents.

    Local SEO is very important – especially for smaller and mid-sized businesses that depend on the local business.

    Additionally, roughly 33 percent of all searches conducted on Google are about places – consumers are trying to find information about specific locations. As you can imagine, the ability to track your rankings locally can have a huge impact on the success of your SEO strategy.

    Tracking the Competition

    The in-depth data that we can provide on your website’s keywords should be enough to convince you of RankReveals usefulness. However, if you need another reason, consider this – you can use RankReveal to obtain that data for any website.

    YES! You can track any website, including your competitors.

    running-with-rankreveal

    Having an SEO race with your competitors would feel like this with RankReveal.

    How can you track your competition?

    Remember how you can just type in your URL and RankReveal will search for all of the keywords it’s ranking?

    Well, all you have to do is type in the URL of your competitor’s web page to see what keywords they are ranking in search engines. This is useful because you can see which ones are ranking highest, thereby allowing you to adjust your strategy to include keywords you may not have thought of or to compete for a higher ranking on similar keywords.

    Track Unlimited Websites

    Yes, you read that right, track unlimited number of sites!

    So, aside from being able to track any website that is on the internet, you can also track any amount of website you wish to. And you can do so with ANY plan you sign up for.

    Frequent and Free Updates

    RankReveal Update

    RankReveal’s June update is great news for our users.

    Since we launched 3 months ago, we have tweaked our Reverse Rank Tracking algorithm more than 6 times, and the results now are totally amazing. And with so many valuable features already on the line, RankReveal is still improving and adding more features to add value to it as a product.

    It was only recently RankReveal was updated and added features such as white label reporting, improved filtering, sorting functions, and public sharing. You can read more about this update here.

    Link: http://blog.rankreveal.com/rank-reveal-update-june/

    What’s even more amazing about RankReveal is that these updates are absolutely free for all users.
    Which means, RankReveal is getting more valuable with each update without costing more. And as far as we’re concerned, our customers are loving these updates and because of that, we’ll continue updating RankReveal to make it better.

    RankReveal is constantly looking for room for improvement, so if you have more ideas or any feedbacks, send them to us in the support area. We’ll be happy to listen.

    Conclusion

    We can’t stress enough how important it is to analyze your keyword strategy. Implementing keywords are an important part of your SEO strategy, which means that you need to know whether the keywords you are using are effective or not.

    RankReveal is the ideal keyword ranking tool for this. Our tool allows you to see all of the keywords you are ranking for as well as potential keywords you didn’t even know you were ranking in search engines.

    This gives you a chance to see what keywords are not ranking well, thereby giving you the chance to adjust how you use your keywords to achieve a better ranking.

    We know how important data analytics is for SEO, and we’ve created the ultimate tool to make all these data available and easily accessible for you, so go ahead and take full advantage of this incredible tool.

    Learn How To Make Your Content Go Viral With This E-Book

    • 18 pages of unorthodox techniques.
    • 8 building blocks of contagious content.
    • 6 types of readers who will share your content.
    • Unusual approaches viral writers use.

    Updated: 3/6/15

    Content Marketing vs Online Advertising [Infographic]

    Understanding the pros and cons of content marketing and online advertising is critical for your long-term success as a company operating in the digital realm. Let’s start with a look at what they actually are, then move in to what you need to know about using – and profiting – from each.

    The Basics of Content Marketing

    As its name suggests, content marketing is all about using content to draw in customers and get them interested in your products. Content marketing is often direct and straightforward – it offers something of value to your reader, and in return, hopefully, your reader will give something of value (typically, but not always, money) in return.

    Content marketing often manifests in the following ways:

    • Blog Posts: Blogs such as this one are a type of permanent content – as long as you continue to host your website, they’ll be available for people to reach… and over time, you could have high-ranking pages for thousands of keywords. It’s not hard to imagine how well that could support your overall business efforts.
    • Infographics: There are times when visual explanations work better than long posts, and a well-written infographic can quickly communicate many different ideas to the reader while getting them to nod their heads. Most people are visually-oriented, and taking advantage of this is a wise policy for most businesses.
    • Videos: As with infographics, videos offer a degree of visual appeal… and unlike infographics, they also include movement. Watching videos is easy, and it can hold attention in ways that other types of content marketing can’t.
    • Podcasts: Podcasts that take place on a regular basis can ultimately create an archive of discussions and comments that people can refer to over time. As far as the pros and cons of content marketing go, that’s definitely a pro.

    The Basics of Online Advertising

    Online advertising is essentially just the digital version of traditional advertising, where you place ads in various areas in the hope that enough people will click on them. If your ads aren’t terrible, you can reasonably expect a certain number of people to ultimately convert – that’s one of the pros and cons of content marketing and online advertising that many people forget.

    Online advertising often manifests in the following ways:

    • Search Results: Showing a related result to someone when they search is a good way of trying to catch their attention as long as you can draw their eye. Google AdWords is one of the largest platforms in the world for doing this.
    • Facebook and Other Social Media: The majority of social networks thrive by placing advertisements within the feeds and pages of their users. Even better, they tend to have some type of analytics software so you can understand who’s reading your content – and even specifically target certain types of people.
    • Banners: Banner ads are a popular form of website advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website.
    • Featured Blog Post: This is a lot like a normal blog post, except it’s placed on someone else’s site and may be forgotten sooner than your own content. Still, it can help expose your company to a new audience, and that’s often worthwhile in its own right.

    The Pros and Cons of Content Marketing

      Pros:

      Generally, content marketing is a long-term investment, and can be relied upon to bring in traffic for a long time. It may take weeks or months for any individual post to pay itself off, but once it has, each blog post essentially becomes a unique driver of revenue. See the infographic below for a clear view of the ROI of content marketing in the long run.

    • In many cases, the end result is having a high number of blog posts that convert readers at a moderate pace each. Readership tends to average out over time as long as the content is still relevant.
    • Content that remains relevant for a long time is known as ‘evergreen’ material, and the majority of your created content should be designed with this principle in mind. Content that stops being relevant will see fewer visitors and even fewer conversions.
    • Content marketing also tends to build trust. The driving force behind this is content marketing’s emphasis on providing something of value to the reader. Within the pros and cons of content marketing, that is one of the biggest pros, because the average person honestly likes receiving something of value.
    • High-quality content also gives you the chance to demonstrate expertise. People like this – the more of an expert they think you are, the more inclined they are to trust you and rely on you to help them solve their problems.

      Cons:

      High-quality content often requires more time, cost, and effort to produce. This is the part that makes many companies hesitate to do it.

    • In many cases, it’s possible to reduce two out of these three issues. For example, hiring a content-producing company (or even an individual writer) could result in obtaining content with minimal time or effort on your part… but you can expect to pay a premium for the service.
    • Many companies are willing to accept the high cost because of the long-term value of quality content. If you can expect to see a return on investment of several times whatever you put in, each post suddenly looks much more reasonable to fit into your budget.
    • As far as the pros and cons of content marketing go, this may be the biggest con: the results can vary. Producing top-notch content is considerably more difficult than it looks, even for an expert, and it’s as much art as science.
    • Content marketing knows this is a problem, and tries to resolve it with a focus on constantly testing things. In other words “find out what works and do more of that”. Over time, you should be able to create content with reasonably predictable results.

    The Pros and Cons of Online Advertising

      Pros:

    • Online advertisements are fairly good at generating immediate results – often as soon as the same day (or at least the next day, depending on when you start your campaign). It’s a short-term focus, and if you really need to drum up some extra cash right now, then this is often a sensible way of approaching the subject.
    • Finding people to advertise to is a simple and straightforward process. There are also numerous tools – Google’s Keyword Planner typically being the foremost among them – that exist specifically to give you a good idea of what the results are likely to be. In short, online advertising is reasonably predictable.

      Cons:

    • Online advertising isn’t anywhere near as effective as it once was. Known as ad blindness/banner blindness, many users have actually trained themselves to ignore ads, associating the content as something ‘other’ that they don’t want in their lives.

      Learn more about ad blindness and ways to overcome it here.

      • On average, you can expect that maybe a third of all users will even bother to look at the advertisements posted in places like Google’s search results. A large majority of people will go straight to the organic results that content marketing specializes in.
      • Software exists to block online ads. In other words, no matter how attractive your banner is, they’re not even going to see it in the first place – and there’s no real point in trying to get around that, because anyone who installed an ad-blocker won’t be paying attention to you even if you find a way to sneak advertisements through.

    Online ads also fail to bring in future revenue. They’re a one-shot promotion, and this may be the biggest negative when evaluating the pros and cons of content marketing and online advertising. Once you’ve paid your money, it’s gone – unlike the long-term value of content that can be used over and over again.

    Most online ads don’t provide any kind of additional value to the person seeing it. If they’re not getting value, you can’t demonstrate expertise or establish trust.

    So, Which One Should Companies Use?

    That’s an easy one. Most companies will benefit the most if they use both approaches to support their growth. It goes like this:

    When a company is still small, it’s looking for immediate results – customers who can be enticed to buying now so that the company can pay its bills and start to grow. Online advertising, when performed correctly, is ideal for this task.

    At the same time, however, the company should be focused on building up its content marketing. This means creating blog posts and infographics, recording videos and podcasts, and generally starting to set up an archive of content.

    Over time, the content marketing will slowly pick up speed and start to draw in more and more users. Eventually, this will outpace the profit that comes from online advertising, whose primary use was a stop-gap measure while a long-term content creation stream was generated.

    At this point, the goal of online advertising shifts – rather than being used to pay the company’s bills, all the profits gathered through online advertising can be put into content marketing.

    In other words, you’re making your advertising pay for itself as part of a self-sustaining process. If you hit a hard time, you can always temporarily redirect the profits back into your general fund, but that should be considered an emergency measure more than anything else.

    Traditional online advertising isn’t going to go away any time soon – many companies still need to advertise for immediate results, and that’s something content marketing simply can’t provide. The ultimate goal is the creation of a long-term stream of income that requires minimal upkeep… and once you’ve reached that point, you can say that your business has truly succeeded.

    Now that you understand the pros and cons of content marketing and online advertising, it’s time to put them to use – start writing up a plan today and figure out how you can integrate both of them into your business.

    Content-Marketing-vs-Online-Advertising

    Updated: 1/6/15