How You Can Succeed With Guest Posting in 2017

How You Can Succeed With Guest Posting in 2017 Feature Image

Back in January 2014, Matt Cutts, a former Google engineer made a statement that shook the SEO world.

“….Guest blogging is done; it’s just gotten too spammy. In general, I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.”


Many people didn’t fully understand the spirit of what he was saying. He wasn’t saying that guest posting was bad or wrong, but simply that it had been abused by spammy, black-hat marketers for far too long.

In other words, guest blogging was still a practical strategy for ethical marketers who wanted to write and promote high-quality content.

In light of this, this post will look at how you can STILL succeed with guest posting in 2017.

What is Guest Posting?

Guest posting, also known as guest blogging is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links. It establishes a relationship with the blogger hosting your post, taps into their audience for additional exposure, and helps you establish authority among an audience.

The more people you have talking about your post, the more likely your website is going to rank higher up on Google’s ranking pages as it is deemed highly informative by Google’s algorithm. No doubt, it is still beneficial to us. You just have to know exactly what you are doing when guest blogging.

How To Pick The Right Blog

How To Pick The Right Blog Cartoon

So now you’ve decided that you want to start guest posting. Do you just randomly pick a random blog and post things on it?


Here a few criterias for you to refer when it comes to picking the right blog.

1) Blog’s Quality

Is it high ranking? Does it have high quality content?
This is the most important part of this process. You need to find one blog that has tons of readers, high domain authority, and awesome social signals. You don’t run around through different blogs writing for them and wasting your time (or their time), just to grab a spot in the high page rank.

Take your time on this step. Do a thorough research.

2) Similar Niche

The next thing you should identify is if you can offer that blog’s audience something of value. It’s useless for us to write an article on handphone manufacturing for a pet care blog. Likewise, you need to make sure your blog’s niche is relatively the same as the other blog so you have something to offer the readers of the other blog.

3) Check for Engagement

You also want to make sure you’ve qualified this guest-blogging opportunity on the social side. What kind of engagement does the blog get? What does the community look like? What is its reach? Always make sure the blog can drive qualified traffic that has genuine subscribers.

General Tips For Writing A Guest Post

If you’ve determined that writing blogs present a good opportunity for you, then it’s time to create your guest blog. Let’s cover the basics of how to get it done.

#1. Read the Guidelines


Quite simply, you guest post has the best chance of being accepted if it adheres to all the guidelines set forth by the editor. Like every other time, you should read the guidelines before you even pitch or agree to something. Guidelines usually include rules about :

  • Images
  • Author biography and headshot
  • How many links you are permitted to include in the post
  • Word Count
  • Tone, style, and level of formality

If you are still unclear on certain rules and regulations, don’t hesitate to ask questions.

#2. Let It Flow

When it comes to keeping the reader engaged, flow is what makes your post stick. Each tip or idea should connect to the next, and if it’s a how-to post (like this one), the order of the steps should make perfect sense.

#3. Apply Search Engine Friendly Structure

Google prefers a certain structure for blog posts. Best practices are as follows:

  • Do not use H1 header tags except for the post title – use H2, H3s and so on to neatly organize your post.
  • Use short, clear paragraphs
  • Bullet point for clarity
  • Number your how-to instructions when appropriate

This also saves your editor’s time. If they can copy and paste your formatting, it makes their job much easier.

#4. Focus Keyword


Avoid stuffing keywords in a paragraph.

While many copywriters tend to write for “keyword density”, you’ll find a more natural inclusion of a desired keyword occurs if you strive to use a focus keyword. Use your focus keyword in your:

  • Post Title
  • First Paragraph
  • Body Copy ( A couple of times)
  • Meta Description

If you’re writing for a general keyword, consider using a more specific long-tail keyword as well. For example, this post focuses on “Guest Posting” ( A very general, high competition keyword) and “How You Can Succeed With Guest Posting” (A specific question or search phrase)

#5. Add Appropriate Backlinks

While you want to put a link back to your own site, don’t forget to link to other authoritative sites, especially those with a high domain authority. Chances are you know some reliable sources on your choice of topic, and including credited statistics and other citations with links back to those sites will be of major help.

It’s also a good practice to include an internal link, that is, a link to another blog post or page on the website for which you’re creating the post.

#6. Include Images

Visual Break

“Visual Break”

When guest bloggers provide visuals, it helps their copy stand out and shows they put some extra time into their writing. Furthermore, it creates less work for the editor (as long as the images work in their approved format or layout, and come with all necessary permissions_

Ideally, you should have a “visual break” every 300 words or less. That can mean a custom image, a stock photo, a click-to-tweet, or an embedded audio or video.

#7. Proofread Your Work

Editors will look over your copy before it goes live, but you can prevent embarrassing mistakes and increase your chances of acceptance by proofreading your work. Aside from checking for spelling and grammar, a good edit also analyzes flow and also checks all the links in the post.

#8. Include Call To Action (CTA)

At the end of the post, tell your reader what they should do. Are there more on-site resources for them? A place where they can learn more about your services?

It’s always safe to ask your readers to comment on their thoughts, as that will drive engagement and please the editor. But if you do this, make sure to follow up and respond to the comments on the blog.

Benefits of Guest Posting


Up until here, you should know that guest blogging offers many major benefits – both for your company and you, personally. Here are the top 6 benefits of guest posting:

#1. Get Quality Traffic

One of the best reasons to employ guest blogging is also the most obvious. You can easily pull in loads of traffic by branching out and broadcasting your message in other forums aside from your own. A solid guest post can generate a substantial number of email newsletter sign-ups and click-through rates if you play your cards right.

#2. Diversify Your Readership

In terms of marketing, blogs should always stick to certain topics. Otherwise, they might jeopardize their rankings and alienate their loyal readers. Nevertheless, some of the websites have a chance to cover numerous topics.

For example, if you have a baby website, it wouldn’t be wrong to write articles about baby jerseys. Even though you can stick to pregnancy and motherhood/fatherhood as the main topic, you can still add some baby product posts here and there.

To do so, you will require some method to promote the rest of the content right? And what better way than guest posting?

#3. Improves Your SEO

Guest blogging is still a match made in heaven in terms of SEO. This is true as long as the guest post shared is of quality and the links included in your content are not spammy.

Google will also not downgrade the importance of those links as long as you are not pursuing them on a massive scale. Guest blogging in 2017 is still a common topic. However, make sure not to overdo it as guest post links should represent a minor part of your link profile.

The main thing you have to know about guest blogging is that this method should always be performed in strict moderation. Otherwise, you will risk the chance of being penalized by Google.

#4. Helps Build Your Brand

Another great advantage of guest posting for others is that it increases your exposure while at the same time helping you build your brand. For example, let’s say you wrote a guest post on a blog with 10,000 visitors daily, and your guest post was viewed 3,500 times. Even though you might not get more than 200 visitors to your blog from that post, your name has just been exposed to 3,500 more people.

In the long run, you will start seeing more people visit your blog because they have seen your name online enough to make them curious about what you have to offer them.

#5. Build Your Social Media Profile

I don’t know about you, but maybe all you care about is having a strong Twitter follower or Facebook fan base. Then, guest posting is a really great and effective way to build your social media presence online. Of course, there have been stories of people including a link to follow them on Facebook only to get as much as 200 followers per day.

#6. Helps Create Bonds With Other Bloggers

Links and social mentions can make or break your website. Some people constantly create great content but are unable to push their website to that next level.

Simply put, they haven’t manage to build meaningful bonds with other bloggers and persuade them to share their content.

Guest posting is a big step in the right direction.

Not only will it build relationships, it will also force other bloggers to pay more attention to your website. Imagine other bloggers reading one of your guest articles only to realize: “Hey, I know this guy! Might as well link to his/her blog post”.

After You Submit?

after submit

1) Be Patient

Some writer’s guidelines will say precisely how long you can expect to wait to hear on your submission. Other’s won’t. Either way, bear in mind that editors are juggling many responsibilities, including submissions from their current writers. So, it will probably take some extra time for them to review your post and respond to you.

2) Don’t Take Revision Requests Personally

Editors want your post to be as best as it can be, both for their site and your sake as a writer. So do not take it personally when editors tell you it needs some extra tweaking here and there.

They may be making suggestions that will make the post better suited for their site’s audience. If editors are asking you to revise, it means there is a high possibility they want to be able to use the post. Do understand that it is a good sign.

3) Be A Good Participant Once Your Post Goes Live

Many writers these days see guests posts as a free form of PR, working their best to submit their guest post but disappearing once their post goes live. Writers who really stand out in an editor’s mind are those who take an active role in the conversation around their post when it’s published.

Subscribe to the comments and be sure to respond and get the conversation going. Editors like writers who produce great content, but they love writers who also help spread the word about that content. Don’t be a hit-and-run guest post. It gives off an insincere feeling, don’t you feel so? Go the extra mile and don’t stop when the publish button is clicked.

Final Thoughts

No matter what Google says, guest posting is still a valid strategy. It is also a powerful way of getting links from relevant and highly authoritative domains. In the end, you still have to build links through other methods, not just via guest posting. Diversification is the key to having a natural looking link profile.

Until then, Happy Guest Blogging!

Happy Blogging

I’d be really interested to hear how you all normally use guest posting. Do you think about the SEO implications or are you just trying to get traffic back directly from the site’s readers? Has Matt Cutts’ announcement affected you in any way?

Updated: 31/10/17

Why is SEO Important for Your Business in 2018

Why is SEO Important for your business

Whether you’re someone who has years of experience in Search Engine Optimization (SEO) or not, you are bound to learn something new each time. We’ve definitely gone past the early stages of the “search era” and search engines have come up to be more sophisticated than we’ve expected.

Why SEO you ask? Well, to those of you who are still in doubts, let’s have a short recap on what SEO is shall we? (For those of you who are still new to this, you can read our blog post on comprehensive guide to understanding SEO for beginners)


SEO simply refers to a process that amplifies a site’s traffic flow and rankings organically. It is a powerful tool that determines the success of your business in the digital world. The point here is it can allow you to be successfully detected by search engines like Google, Bing! or Yahoo, among a sea of other websites.

As of late, many critics were quick to judge on whether or not SEO is an integral part in businesses these days. Some would say it is no longer relevant and others would even conclude that it is completely dead. Well, there’s no right or wrong to this complex statement.

If you’re still puzzled between creating good content or focusing on SEO for your page to rank high, fret not as I used to face the same dilemma too. But as I did my research prior to writing this, I realized that content writing and SEO both need to go hand in hand.

Without good content you can’t get ranked, and without optimization your content wouldn’t be found either. It doesn’t matter if you are a blogger, marketer, entrepreneur or just an internet user, it still concerns us all.

So back to the main question, IS SEO STILL RELEVANT THESE DAYS?

The answer is YES. It still is. You might be wondering why. Answers are right below!

There are six reasons why SEO is still important today irrespective of who we are.


Because it still works!!!

SEO was, I repeat WAS, easier to tackle back then. I’m sure you’ve noticed the changes yourself if you’ve been in this game for some time already. Gone were the days where it used to be creating contents FOR SEARCH ENGINES rather than users, focusing on singular keywords, recognizing content relevance or just building tons of backlinks for it to work.


Thank You Google Meme

Allow me to ask you a string of questions. When was the last time you used the Internet? How did you find what you were looking for? How did you turn up to this exact page?

Search Engines. Obviously.

Our lives these days revolves around the Internet. People from all walks of life depend massively on the world wide web considering the fact that informations can be obtained within the snap of a finger. In this digital age, you can do almost anything online – pay bills, order food, video chat, find information and much much more.

Every second on average, Google processes over 40,000 search queries. That is a total of 3.5 billion searches a day and 1.2 trillion searches worldwide. Good gracious! A whopping 1.2 trillion! In a day! Just imagine, when done right, there are possibilities that their searches may relate to your products or services that you offer.

Yes, you may have an impressive website in hand today. What’s the point of having a beautiful website with great content but drives zero organic traffic? Isn’t the ultimate goal of doing business turning those visitors into loyal customers?

To get to that part requires a sustainable effort in reaching or connecting with your potential customers. That is by making good use of the SEO. How people review your content is equally as important as being found on search engines. And to those of you who have yet to launch your website yet, you are missing on major opportunities. Big time.


The rise for mobile searches

Mobile optimization is already extremely important, but by 2017 it won’t be optional anymore – not having a properly-displaying website on mobile devices will significantly threaten any SEO efforts.

A new report from Ericsson shows that 90% of the world’s population will have a mobile device by 2020. This fact alone has highlighted the significance of SEO. Hey, all of us are prone to have accessed the internet via mobile devices, right?

As a matter of fact, what do you do when you are trying to find a local place to eat? Shop? You Google it. Whether it be voice search or actually searching Google/ Maps, the searches are rapidly shifting to mobile.

I’m not sure about you, but business owners have took notice that mobile usage has surpassed desktop usage around the world and the numbers will only continue to grow. Although this may not seem like a big deal, this fact has indeed restructured the way search engines work. Know this, when visitors come to your site and can’t navigate using their phone, you can bet they will never return. And there goes your potential sale.

By incorporating the SEO, you’ll be able to make sure you are operating on a mobile-friendly website while being ranked at the top of mobile search results.


The goal of every business is to make as much money as possible right? That is why it is vital for businesses to incorporate both UX and SEO strategies.

As customers have become smarter in this modern era, search engines have adapted how they interpret and display information based on the modification of user intent. We all have our own expectations when interacting with a certain brand. Thus, businesses must learn to adapt.

UX and SEO infographic - The Customer Journey

Put simply: UX + SEO = $.

Why is it advisable for both to work hand in hand you wonder? As I have already explained above, SEO is focused on external elements that drives organic traffic to your website.

Having a smooth and optimized website experience means that users will spend more time engaging with the site and (hopefully) return to the site frequently. A flawless UX design is needed to enhance the personal experience users have on your website.

Just so you know, modern SEO elements such as navigation, enhanced site speed and content creation, all play an important role in the user’s experience, which will determine how they feel about your brand.

Not only does UX influence how someone perceives a website, but it can also give impact to how search engines view your website’s authority, relevance and trust (which can indirectly improve your search rankings).

Remember that people may forget what you said, but they will never forget how you made them feel.


We tend to shy away from SEO because we often think that it is expensive and time consuming. As time goes by, the process has actually become far more simplified. For starters, it might take a long time for you to reach the top ranks of the search engines results, but hanging on will bring in extended flows of traffic.

You might think that buying ads may bring in people, but do you know that they have to be repaid for often? What about pay per click you ask? Yes, it can effectively bring in traffic and sales but also forces you to pay for all your traffic. Not so practical isn’t it?

Cost Effectivness in SEO

Make the most of your SEO strategy, brilliantly.

All the other possible methods might work, but doesn’t call for sustainability in the long run. As a general rule, we should instill in us that planning ahead for long-term growth would be the better choice. The only way of making a long-term, cost effective and healthy income is through the process of search engine optimization.


Inbound Marketing Methodology

So being cost effective is parallel to being reasonably priced, but Return on Investment (ROI) is a technique that can be made by companies to measure performance.

A high ROI usually means a company is successful in utilizing investment and producing gains. SEO rewards your business for its efforts at a higher rate than most of the traditional forms of offline advertising. This is because SEO is an inbound marketing, that is, it allows you to market to people when they are looking for the products and services your business provides.

High ROI Graph

Here’s the proof to it.

I’m pretty sure nobody likes to be interrupted in their daily lives. See, inbound marketing is when you don’t need to shove information constantly on your potential customers face. You are not required to advertise persistently to make them aware of your existence. You just show up when they are looking for businesses like yours. There isn’t a need to convince them that they need your product or service; you just have to convince them that you are the best business to purchase from.

That goes to say, you’ve won half the battle just by incorporating SEO in your business.


Search Engines Most Trusted Media Source Graph

Long term trust and credibility will only be nurtured if your site lives up to the promise it makes in the search rankings.

This reason is the most obvious of them all. Both are extremely crucial points in SEO because when you are often displayed highly on search results, customers have a tendency to trust you much more. Subconsciously, in the minds of consumers, your ranking is a vote of confidence. “Since Google says this business is relevant to what I’m searching for, this must be it”.

Give it a thought. Would you work your way through page 5 to seek for answers? Very unlikely. Same applies to your potential consumers. In the eyes of your consumers, high rankings are more credible and persuasive. Often, people visiting your side are your qualified leads – they only have one thing in mind; the need to purchase the best product out there.

Ultimately, the goal of every business is to drive organic traffic to the site and rank high on search results. To be able to do so, SEO is very much needed to make it a reality.


Would you mind repeating the question again?

I can straight up tell you that firstly, you will run the risk of losing your spot on the first page of search engine results.

Competitors will jump on the chance to outrank you too. If that happens, be prepared to say goodbye to your well-designed website. You may bid farewell to your potential customers and business too.

THAT is how serious things can become, yes?


SEO has become an integral part of every business in the fierce competition of the digital world we live in today. As such, search engine optimization isn’t optional anymore.

If you are serious about optimizing, there’s a free online SEO tool that does comprehensive analysis for a given URL and a specific keyword. It is always here to help as you can also check your SEO score on Website SEO Checker.

Website SEO Checker Landing Page

Now everybody can do SEO!

Hopefully, these captivating points that were discussed have the power to convince you about the benefits of integrating an SEO strategy in your business. With that being said, I wish those of you who are reading this a greater success and profitability.

Leonardo DiCaprio Meme

If you need more on SEO guides, we have another informative blog post about what content marketers really need to know about SEO. Read it here.

Oh and one final advice.

SEO is not dead and it will never be. At least for now.

What are your thoughts on including SEO for businesses? Are there any other factors that you’d like to suggest on why SEO is important for businesses today? Get the conversation going by commenting below!

Updated: 16/10/17