5 Advanced On-Page SEO Strategies For Higher Rankings in 2019

5 Advanced On-Page SEO Strategies For Higher Rankings in 2019

5 Advanced On-Page SEO Strategies For Higher Rankings in 2019

Search engine optimization (SEO) will always remain the most vital website promotion and marketing method. Search engine’s algorithm is relentlessly altering which is the reason why it is continuously evolving.

The question is, how are you optimizing your online presence to make your website seen or heard? It starts with ensuring you are doing your on-page optimization well.

Now some of you might be asking, what is on page SEO? On-page SEO is the practices done to optimize your website in order to get it ranked high and earn relevant traffic.

Google has come a long way when it comes to intelligently evaluating your website and placing them where they should be. There are several advanced on-page SEO strategies you need to adopt right now, or you’ll be left behind in this noisy marketplace.

Understanding how search engines work by learning about the fundamental aspects of SEO can give your website the utmost potential for endless exposure and high rankings. With that being said, we have to keep ourselves up to date when it comes to SEO.

At the end of the day, Google is getting smarter each passing time. Your on page SEO techniques must be too.

Right now, let’s look at 5 of the advanced on-page SEO strategies for higher rankings in 2019.

1. Search Intent Optimization

The goal of search engines is to give more relevant results by trying to understand the human language. Search intent is not about who the searchers are but what they really want or are looking for online.

search intent of how to make grilled salmon

Google is smart enough to understand and present you with the answer right away

To adapt your content to how people perform search these days, you also need to pay attention to search intent optimization. Successful on-page SEO strategies must include understanding how to create content and deliver experiences that are appealing and relevant to your users.

This intent can be broken down into three core categories:

  1. Navigational – searchers are looking for a specific brand/person/entity
  2. (RankReveal, Amazon, Queen Elizabeth)

  3. Informational – where the user’s intent is to find more information on the topic
  4. (How to increase blog traffic)

  5. Transactional – searchers with purchase intent
  6. (Buy Samsung Galaxy S10)

Read more on the 8 destructive on-page SEO mistakes and ways you can avoid them.

As more people are exposed to technologies, it is critical to optimize your pages for search that has a different nature. You need to analyze all the possible intents that a person reading your content may have, and try to address their needs by outlining the phase itself.

It’s pretty easy as to how Google views this:

Let’s say a searcher comes to your site and spends a full five minutes reading your content. Then he proceeds forward signaling he is satisfied with what Google has shown him. Knowing this behavior, Google gives the post a rank up.

On the other hand, if he exits your site in less than 10 seconds, this shows Google that your content is not solving his query. As a result of having a high bounce rate, you may get a rank drop.

By putting users first and putting yourself in their shoes when managing a website and content, you are giving your site the best chance of success with not only people but search engines too! Chances are, your content will be dominating Page 1 of search results in no time!

2. Semantically Related Terms

Now that you’re done identifying search intent, it’s time to start researching for keywords that will bring people in.

Back then, search engine optimization was much simpler. Pick a targeted keyword and use it on the page as much as you like. Literally anywhere. Pretty straightforward for anyone without much SEO basic to understand what needs to be done.

Then, a shift in algorithm made SEO more subtle, more complex and interesting. It is done to battle the misuse of keyword stuffing. Rather than spamming your article with the same keyword over and over again, you need to learn using related keywords. These “related keywords” are better known as “LSI Keywords” or “semantic keywords”.

Have you ever came across the word LSI Keywords? LSI stands for Latent Semantic Indexing. It is the key point of your ranking formula.

They are essentially a list of related keywords under the main keyword’s umbrella. Before you start wondering if it is the same as synonyms, no it is absolutely NOT. They are normally found together because they share the same context.

There are various ways as to how you can find these keywords. Just give Google a search and scroll right to the bottom of the page to see “Searches Related to….”. Now, if you’re writing an article on “online marketing”, the LSI keywords you should include in your content are “online marketing examples”, “types of online marketing” and so on.

Google search query online marketing

Besides relying on the big G, you can find unlimited LSI Keywords by making use of the LSIGraph tool. To date, it has a database of over 30 million LSI keywords for you to search from, in one search. Isn’t this a much simpler way to base your keyword research on?

LSIGraph is my first stop when investigating and vetting ideas for my blog posts. It’s incredibly easy to use and saves me ample of time in content development!

Simply type in the main keyword you want to rank for and you’ll be served with a list of LSI keywords that are semantically related. In the free version, you’ll be able to enter a seed keyword and receive a list of related keywords.

Allow me to show you an example of this:

However, if you sign up for their premium feature, you’ll even get full access to the keyword search volume, cost per click (CPC), competition and Latent Semantic Value (LSV).

Like this!

LSIGraph premium features unlimited search

What you have to do next is to identify the most suitable LSI keywords and include them in your content. By discovering terms and phrases that are related to your primary keyword, you can unlock a fresh source of targeted traffic to your site.

It’s also simple, yet highly effective to rank.

3. Topical Relevance

It doesn’t make a lot of sense for Google to rank you based just on the number of times you’ve used a keyword in your content.

Over the years, Google has evolved to serve content based on searcher’s intent and relevancy. With search engines, topical relevance is mainly used in conjunction with backlinks. Websites that carry similar content are said to have topical relevance.

There are two takeaways that you must understand when dealing with topical relevance:

  • Google prefers to rank domains that have multiple pages on a given topic
  • When you try to rank a specific page, Google expects to see that there are other supporting articles on the same site using it as a reference (linking to it)

Let’s look at a use-case. Say you are in a fitness related industry and for the past 4 years, you have diligently published articles related to workout. In the eyes of Google, you have built up so much authority and topic-relevance on fitness that if you were to toss up a new article today about “High-Intensity Interval Training (HIIT) exercises”, it would rank so much faster than your competitors.

on-page SEO Topical relevance fitness query

Sample article taken from:
https://www.self.com/story/a-sweaty-24-minute-cardio-workout-you-can-do-in-your-living-room

As you can see, the writer has included supporting yet closely related articles along the lines of fitness and HIIT.

Search engines now analyze and interpret each unique query, meaning topical relevance is the key to a modern SEO strategy. Topical relevance remains important and will grow more as Natural Language Processing (NLP) improves. Always make sure to write the best possible resource on the Internet for whichever topic that you are covering.

4. Content Breadth and Depth

This is another important on-page SEO strategies you need to remember while crafting SEO-friendly content.

Content breadth = how wide the range of content or pages is. When you are discussing any topic, you need to cover all the subtopics imaginable. Only then you are able to address the intent of each and every person visiting your site.

Content depth = how deep your explanation is when it comes to a specific topic. You should not only touch the surface of the topic but dive deep into each subtopic you are covering.

If an article is researched in 10 minutes and written in 5, then it doesn’t do much good to the readers and search engines. But an article that takes a few days to research then write, is truly a valuable gem. Who knows you’re actually providing a great deal of information that even the professionals missed out on.

Remember, to deliver content that provides insights and targets a myriad of different search phrases, you need to not only ensure that it:

  • It conveys authority on the topic,
  • Matches the audience’s intent for this information,
  • Presents in-depth information that covers the breadth of the topic space
Content Breadth and Depth on page SEO Wikipedia

Wikipedia sets a very high bar in demonstrating the breadth and depth of coverage

All of us should know this by now, Google rewards in-depth and relevant content. After doing a thorough research about the topic you are going to write, it’s essential to outline your complete blog post with subheadings (keeping content breadth and depth in mind).

Blog Title Generator

If you have trouble coming up with intriguing topics, head over to Blog Title Generator that’ll give you an endless supply of content topics in a matter of seconds. Just enter your keyword and you’re off for a spin!

5. Internal Linking

This is one of the on-page SEO factors that are most under-utilized and often overlooked.

From both a usability and a search engine optimization standpoint, internal link structures matter. And they matter a lot. For starters, you are in complete control of the internal linking structure of your site and by setting it up correctly from the beginning, you can ensure the maximum possible SEO benefit.

These internal links serve two purposes when it comes to on-page SEO:

1. Facilitate the process that enables search engine spiders to discover pages on your website
2. The quantity and quality of links are treated as a ranking signal. Google clearly states that “the number of internal links pointing to a page is a signal about the relative importance of that page”.

Let’s face it, it’s not easy to link back to a post you’ve written 2 years ago, let alone searching and linking to them manually (if you have hundreds of articles written). Even if you have all the time the world, it’ll probably take decades to get it done.

But I’ve found an easy solution to this very problem. Here are some action steps for you to emulate:

  1. Orgnanize internal link structure by topic
  2. Organize your internal linking strategy: home page, pillar pages, their supporting pages
  3. Make use of LinkVector.io to achieve a great on-page SEO profile
  4. Analyze your domain and observe your overall internal link profile score
  5. Head over to the tool and view the 3 sections of optimization: link building, improve relevancy and fixing broken links
  6. Manage and monitor your internal linking improvements over time
LinkVector.io internal linking tool dashboard

LinkVector.io, your answer to building a strong link profile to achieve a higher ranking in SERP

All these are done thanks to the creation of the mighty internal linking tool by the team from LinkVector. Internal linking has never been easier with this!

Conclusion

SEO is an industry, and it’s huge! Many of the world’s most successful SEO campaigns are in line with what Google is aiming at basing from their search quality rater guidelines.

To conclude, the 5 best SEO techniques that you need to implement right now are:

  1. Search Intent Optimization
  2. Semantically Related Terms
  3. Topical Relevance
  4. Content Breadth and Depth
  5. Internal Linking

Using these on-page SEO strategies will give your current tactics a boost and help you gain higher rankings in search engines. So, give them a try today if you’ve not done so. They are actually pretty easy to implement!

If you have other on-page SEO strategies that work for you and I’ve not included them, feel free to drop your comments below! I’d be absolutely happy to discuss with you.

Updated: 9/5/19

6 Reasons Why Interactive Content Is The Future

6 Reasons Why Interactive Content Is The Future


6 Reasons Why Interactive Content Is The Future

You’ve probably been creating content for the longest time now. There’s a good chance you’re already creating more content than you ever did in 2018.

  • Perhaps you’re in charge of high-volume writing for your company’s blogs,
  • Or you frequently dabble on your own blog,
  • Maybe even do freelance writing for many small businesses.

By going through all these, you know how important it is to stand out from the millions of content found online. I believe that’s the biggest challenge most marketers are all facing currently. To reach your targeted audience effectively, you need to be more interesting and have a data-driven content.

As all of you are smart digital marketers, I know you’ve already done that. What’s left now is having an amusing content to attract, engage and secure the practical interest of your prospects and customers.

Now, these can be achieved with interactive content!

With that being said, interactive content will be our main topic of discussion today. I’ll be bringing you through why interactive content is important especially with the advancement in technology.

Let’s begin!

What Is An Interactive Content?

what is interactive content?

When you come to think of it, inter-net (internet)…. inter-active (interactive). These two were formed decades ago and were meant to meet head-on now. The point is we were destined to interact online.

Isn’t it so?

Humans have been living for interaction and the Internet has provided that to us. The success of the network World Wide Web is the fact that it is a huge source of information that can be accessed by anyone, anytime and anywhere.

Interactive content is not a new format that is yet to be explored. In fact, it is a category of content marketing that is currently taking shape, and brands have begun experimenting with it.

As the name suggests, interactive content is a content that drives users to engage on website, participate, achieve results and share. It no longer serves as a one-way street when a piece of information is being passed on. That goes to say, dealing with interactive content means they no longer passively read or watch the things that reach them.

As a matter of fact, two-way dialogues are created between a business and its customers or a publisher and its readers. A good interactive content doesn’t use pop up solicitations, aggressive CTAs, or sneaky sales pitches.

If you’ve ever taken an online poll, filled out a rather eye-catchy Buzzfeed quiz, or entered your personal information to gain access to results from an online assessment then you’ve experienced interactive content marketing.

There are several examples of interactive marketing, including but not limited to:

  • Online Quizzes
  • Polls
  • Gamification
  • Contests
  • Interactive Ebooks
  • Interactive Videos

For more information on these, you can read more from SEOPressor’s Blog: 6 Best Interactive Content To Boost Marketing in 2019.

Done right, it leaves you with actionable data and helps you ride your audiences down your sales funnel. Keep in mind that it’s all about providing value to your audiences. And since it provides way more value and engagement than a spun article ever could, conversion rates will start climbing in.

We’ll see more on why they contribute so much benefit to your content marketing strategy in the next paragraph.

6 Reasons Why Interactive Content Is The Future

The reasons are actually pretty obvious…

First and foremost, interactive content would truly help you to be of immense value to your target audience. Whether you’re blogging, creating video content, handling a website or just maintaining your social media platforms, putting out an engaging content is critical.

Let’s face it, it’s great if a potential customer visits a website, but what happens if they never actually click on anything? Chances are, it’s a lost opportunity for a brand to engage and convert visitors.

Now, interactive content will help reduce that problem.

Moving on, let’s look at 6 reasons why interactive content is the future and why you should be implementing them in your strategies today.

1. Adds Real Value

“You can sell to someone, or you can help someone and create a customer for life” – Jay Baer

Unlike advertisements, interactive content adds real value. This is because it creates a two-way dialogue – enabling a personalized, user-focused from the start to finish.

Marketers can create unique experiences that are playful and fun. It also builds trust by answering your customer’s most pressing questions early on in the buying cycle.

Customers are constantly looking for value from content. A successful content solves a pain point, answers a question, or offers other information prospects are looking for.

One reason interactive content is so powerful is it gives the user immediate and tailored results they care about. Actively answering questions or participating in interactive content guides prospects to specific results in real time that address their problems, challenges, or ideas.

At the end of the day, by getting them to interact with you is what makes them talk, spread the word, gain-the-knowledge-share-the-wisdom kind of thing. And that matters a lot if you think closely.

2. Brings in new traffic

Content marketing is an effective way to drive traffic to websites. But with so much content being created each day, marketers need new and innovative ways to stand out from the crowd.

On top of creating quality content, marketers are being tasked with proving each piece of content they create is effective at driving traffic and engaging their prospects.

True enough, interactive content is inherently viral. Content like quizzes and personality tests are fun and give us the opportunity to prove to ourselves how great or smart we are. Due to the personalized nature of the responses, one is more attuned to sharing their results. Doing this can cause virality and contribute to bringing in new traffic to your businesses.


LSIGraph share content

To make full use of this, when results are displayed at the end of your quiz, encourage your prospects to share their results. Include a call-to-action that leads them to your article, product or content on your website that you want to promote.

3. Increases Engagement and Conversion

Engagement and conversion interactive content

Gone are the days when static text content is enough to get you by. Now users on the internet have a shorter attention span and the idea of spending even just a mere five minutes on reading site content is enough to make them quickly close your site and run for the hills.

However, with the emergence of interactive content, big and even small businesses are finding exciting ways to engage and convert visitors like never before.

Imagine that you’ve created a video that gets your audience involved by clicking, typing, or interacting. Because they’ve invested time into your content, it could result in longer than average watch times which will eventually give you a positive conversion rate.

You can’t be a mediocre soccer team and win the World Cup. It’s the same when it comes to marketing. “Just doing content marketing” won’t cut it in today’s playing field.

Businesses are always looking to drive up their conversion rate, don’t you? Whether you’re looking to generate leads, collect email addresses or close sales, conversions are a key factor in many marketing campaigns.

4. Knowledge about your audience

know-your-buyer-persona

Each of them are unique in their own way

Analytics that you get from your quiz, poll or personality test actually reveal extremely useful data about your visitors. Learning and zooming into these data properly allows you to understand the kind of people that come to your website, and find out their interest and needs.

This understanding will help you create content that will be more adapted to your audience. Say you run a website selling marketing tools. Surely, you’d want to collect more leads. This can be done by asking your visitors to answer simple questions.

Instead of bombarding them with your lead magnets, you may first warm them up – and collect relevant data.

For instance, start off by asking your prospects to identify as a male or female. Then you may ask them about their marketing goals. These sound like simple questions, but trust me, they will provide you with tons of data.

The better you know your target audience, the better you can serve them.

In the long run, when you have such complete data at your fingertips, it becomes much easier for you to craft content that matches the exact needs and personality of your audience.

5. Creating Brand Awareness

When you look for information online, do you say Google it? When you’re ordering a drink at a fast food chain, do you ask for a Coke or a Pepsi? When you want to watch a TV series, do you opt for Netflix or Hulu? When you travel, which type of accommodation do you look for, Hotels or Airbnb?

Whichever brand that appeals to you, they have successfully bring their brand to the highest level. These are the brands that own the market.

These brands have become so well-known, they’ve replaced the generic terms of similar products in our language. By using interactive content, you can too! When we talk about personality quizzes online, Buzzfeed’s online tests will be the first thing that springs to mind. Now, that’s brand awareness.

Buzzfeed’s founder, Jonah Perretti believes that “You should spend half your time thinking about your idea and half your time thinking about how to promote it”. Sure-enough, Buzzfeed reaches hundreds of millions of people globally. Buzzfeed has changed the game as for interactive content and native advertising goes.

These quizzes are not difficult to make but the traffic it brings can be a massive reward to you when done right.

Here’s another example of a quiz in action that is done by the SEOPressor team.

SEO quiz SEOPressor interactive content

This quiz taps into the area of SEO. (Those of you who are SEO beginners or experts, go give it a try!) By the end of the quiz, you’ll even see a special offer that you can make use of!

SEO Quiz Result - SEOPressor interactive content

Go forth and try it out! It only takes 5 minutes, I promise you.

Of course, the product that is offered is most important but brand awareness as well as engaging with existing customers can build brand loyalty.

Which brings us to our next point.

6. Higher Potential To Develop Long Term Customers

Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with the brand.

Consumer loyalty interactive content

The right interactive tools can help you get to know your customers and personalize your relationships with them. All the while, you’re getting data about them – data that will help you convert users and gain loyal customers.

Well. the big key between passive and active engagement is that active engagement brings your prospect into a deeper relationship, raising brand affinity and purchases over the long run if you own a business. If you’re a content creator, then you will have the right type of audience that will stick with you for a long time to come.

And as research has shown, the more of a relationship a consumer has with a brand, the more likely they are to be loyal long term customers. Remember, in the long run, your customers will determine your revenue.

The Time To Go Interactive Is Now!

It’s easy to see why more and more brands are looking to embrace the benefits of interactive content into their overall marketing strategies these days. In a world where the availability of content is at your fingertips, it is important to have a dialogue with your audience and differentiate yourself from the rest of the competitors.

Interactive content engages consumers, brings in conversion and traffic, and can be personalized to speak directly to them. Whether in the form of quizzes for lead gen, interactive product photos, or other creative elements.

And which brand doesn’t want that?

It’s not too late to start getting into that game. If anything, now is the time. Just remember that making the content is just one step. To engage and convert visitors is the last but most important step of them all.

After reading this blog, do you think interactive content is the future? Are you using any interactive content right now? What did you do and were encouraged by your uptake? Do share your thoughts and experiences in the comment section below!

Updated: 8/4/19

Rank For Featured Snippet: 3 Do’s And Don’ts

Rank For Featured Snippet: 3 Do’s And Don’ts

Rank For Featured Snippet Blog

The demand for fast, relevant answers found is repeatedly increasing in the need for digital content. It’s really important in today’s competitive market that marketers think about the context of their customer on the path to purchase;

  • How fast they should be getting the information they need,
  • Where are they searching from,
  • What devices are they typically using to get to you,
  • Are you answering to their needs,

….and the list to understand your customers can actually go on and on. When a business gets to know and achieve all of these, they are in for a gold mine.

In order to provide the best user experience to the searches, Google provides a short snippet of relevant content a user can get in the first glance without having to read through a 2,500-word article.

At this stage, you can’t deny that featured snippets are a super interesting phenomenon. To successfully rank for featured snippet is considered one of the biggest and most promising SEO achievements in 2019 and beyond.

Let’s dive right in.

What is A Featured Snippet?

Featured snippet from Google Blog

To many, it is also referred to as a position 0. Pretty straightforward; Position 0 is a position that appears higher than the #1 rank.

Well, featured snippets were first introduced back in 2014, where a method of presenting content relevant to “what is…” or “how to…” emerged.

The goal here is to offer users immediate and easy-to-digest answers at the top of the search results with sufficient information. The results returned are pulled from high-ranking sites that Google trusts and feels have the most accurate answers.

Surely, this position is a very powerful space to occupy in the SERP. When it comes to SEO, 0 is the new number #1.

When your business provides the definitive answer to a question, that’s a powerful statement about your brand. Not only that, if you are able to rank for featured snippet, it has been shown to vastly improve statistics such as organic traffic, CTRs, ranks, and conversions.

According to Search Engine Watch in their data analysis, position 0 ranks in an astounding 32.3% in CTR. As it is placed higher than the first ranking and can be seen first, it only makes sense that it obtains the highest market share compared to the others below it.

What Does A Featured Snippet Look like?

A featured snippet is framed by a box, and positioned at the top of the results, but below the paid ads. Like this:

inbound vs outbound marketing

Yes, getting into position 0 might be an awesome thing for businesses but it requires crafting great answers and good SEO.

If you’re wondering how Google generates these featured snippets, you’ve come to the right place! Well, the results are generated organically, based on the relevance of information provided.

Google programmatically searches for the answer on websites, determines the best and displays it for the searches. Pages that Google chooses to feature are of high-authority, high quality, and well-structured that is clearly relevant to the users.

After several algorithm updates, it has been more about “them” (users) and less about “you”. What we do know is that Google is highlighting the need for websites to focus on content that is relevant to the user.

No doubt, Google is investing efforts into optimizing featured snippets results, and this should give marketers a pause and realization that Google will only put its importance on featured snippets or position 0 from now on.

The Do’s

Instead of coming up with another article on the power of position 0 (we previously wrote about it), I thought I should come up with the Do’s and Don’ts that will give you a better understanding of how to workaround this topic.

1.Do brainstorm question and informational queries to target

brainstorm question and informational queries to target featured snippets

First things first, not every single search term you aim for has featured snippets. They only show up in some types of searches so don’t target everything you come across.

Instead, the main thing to think about is the question and informational queries that you should be targeting. For instance, someone searching for “best facial product” could be essentially looking for answers to the question “How can I improve my skin condition”? So both terms would fall into this category.

The best way to figure out what you’re really looking for is to start doing searches. Start by testing out numerous keywords in Google to see which query returns with a snippet result. Upon doing this, you will achieve:

i) Get a better feel for the types of queries that often feature snippets

Google related answers

ii) Each search will give you more ideas to target other keywords by looking at the “Searches Related To” section and “People Also Ask” section.

People also ask for featured snippet

Your end goal here is to come up with an endless list of keyword possibilities; the more you have to start, the better your results will be.

2. Do create content aimed at getting snippets

You also need to have a good write up and in-depth content. This is in line when it comes to winning the SEO game as there aren’t any shortcuts but quality content. A checklist of these might be of help:

  • Target your content to be more than 2,000 words
  • Pick a topic that is evergreen
  • Answer your target questions in less than 60 words
  • Use semantic keywords (LSI Keywords) to show the breadth of understanding the topic
  • Create content that will ideally comprise the featured snippets

Which brings us to our next point, that is to know the several types of featured snippets present in Google’s search. Note that not every type of these snippets applies to your site.

Generally, there are 5 different forms of snippets that you could find when a result is returned;
paragraphs, lists, tables, videos, and two-in-one. I will be telling you more on these right away.

(i) Paragraphs

Featured snippets in the form of a paragraph are the most popular ones to be shown. The results are shown in a short chunk of words. Research says that there are about 80% featured snippets of this form.

The challenge here is that Google is going to pull out just a section of your text. To rank for this, you have to be on top of your page structure and provide answers in less than 60 words.

For example, here’s a snippet on “What is a featured snippet”

what is a featured snippet Google query

It’s 58 words long and succinctly answers the question. And here’s the answer as it appears in the article.

(ii) Lists

List Google snippets differ from the one above in that it positions the copy in a summarized list instead of a paragraph. More often than not, you’ll find this kind of snippet explaining to searchers in steps on how to do something, such as recipes.

What’s great about this type of snippet is that it gives clear instructions to the searchers and takes them through a step by step process. It’s normal that we all want to have clear guidance on things that we are not sure of right?

Increasing domain authority featured snippet

There are 2 ways list snippets will be shown: ordered and unordered. The example you see above is an ordered list. On the flip side, the unordered lists are results that come in bullet points.

The way to win this type of snippet would be to start with the words “Step X” in H2 headings. Google will pull out all of these steps to populate the snippet. Here’s an example of “The Best Place To Travel”

the best place to travel Google query snippet

In your content, make it clear that each subhead is a new step with clear content hierarchy (heading tags 1,2 and so forth).

(iii) Tables

In a table format, information is structured ways that make data easy to read directly from the SERPs.

These results will show up as a summary collection from data sets such as prices, dates, product specs, years and other numerical data.

Don’t worry about how Google is going to pull out the information searches look for as they made it possible to recreate its own table when it comes to featured snippets, as in the example below:

Federal holidays 2019 united states

Featured snippet tables can come in more than one column, so don’t feel limited by the amount of information you show. In fact, if you are aiming to rank in this format, remember to look at the size; have a table with more than 4 rows to increase the chance of getting clicks to your site.

(iv) Videos

These days, Google is so sophisticated that it features snippets from Youtube as well.

Imagine it’s Sunday morning and you’d like to make yourself a french toast but you’re not quite sure how to. So you head to Google, and search for “How to make a french toast”. Yes, a written list of instructions would be great, but in this case, a video would be better, right?

Here’s an example of how a video snippet looks like:

How to HIIT workouts - Google Search

So, be sure to optimize your snippets if you’re planning to rank for position 0 too!

(v) Two-In-One

This featured snippet may appear to be quite the same as the above, but it actually has its differences too. This kind of snippet shows 2 sources of answers in one box.

That goes to say, the two-in-one snippets will show the content from one site, and the visuals to the right are drawn from another site.

difference between http vs https featured snippet

The example above perfectly answers your curiosity. Notice that the image is sourced from SEOPressor whereas the text is sourced from instantssl?

Yes, it’s absolutely possible to present it in this way. To increase your chances of ranking for a featured snippet, include helpful, relevant visuals with your content.

3. Do focus on long-tail keywords

Write in conversational tone

If you’ve noticed closely, most featured snippets in the search include evergreen content that targets long-tail keyword phrases.

These long-tail keywords not only helps in search engine rankings, but it also drives high-quality traffic to your website. To put it simply, long-tail keywords have very high conversion rates.

Imagine this situation: Would you walk up to a friend and say “Pizza Recipes”? I hope you don’t.

Instead, you’d be saying “What’s a good pizza recipe?”. Google is preparing themselves that its users are more likely to use a search engine to ask real, human questions. This is aligned to their state of growing voice search at the same time.

Besides, have you noticed one thing?

All the featured snippet screenshots in this entire post are of long-tail keywords too! Here’s another one for you:

short or long tail keywords

That goes to say, your chances of ranking for position 0 is higher now!

The Don’ts

1. Don’t Be Discouraged If You Are Not #1

Featured snippet that does not come from the first rank

The easiest way to get featured on position 0 is to have your website appearing in the 1st page of SERP. It is not necessary that you rank #1, so long you are in the top 10 ranking for that particular query.

According to a study by Gestat, they found out that over 70% of featured snippets does not come from the #1 rank. Instead, it comes from what is seen as an authoritative site by Google that answers to the user’s intent.

This is further confirmed when Ahrefs did a study, saying 99.58% of featured snippets are already ranked in the top 10 for multiple keywords. With that, it shows webmasters how important it is to be deemed trustworthy if you want to have more of your sites to rank high on Google.

2. Don’t Neglect On Your Formatting

All the steps mentioned may be meat and vegetables, but you can’t forget your sides.

Although headings may seem unimportant, but they do increase your chances of showing as a featured snippet! If you’ve done your homework on on-page SEO, you’ll know that header tags like h1, h2, h3, and h4 are essential components.

Include the question as a heading and answer the question below, directly like this:

H2 headings in blog

These subheading tags should be used to help search engines read and understand the content. Be direct!

3. Don’t Leave Out User Experience

User-Experience-And-SEO

Last but not least, you should not miss out on user experience.

Just because you answered a question straight up on a page, Google doesn’t have to choose your page as a featured snippet. When you think about it logically, it makes sense.

Everyone knows that Google is making extra effort to provide the best user experience online. I’m pretty sure that the highest ranking results have great on-page and off-page optimization, which is what makes them great and ranking at the #1.

These sites have beneficial and relevant content produced at the same time offering great user experience and are responsive. One of the standards to maintain a great user experience can start with images, videos, and easy-to-use navigation.

If a featured snippet is in place, it only proves that users are happy with what they have found and it’s a vote of approval by them.

Conclusion

So is Google’s featured snippets here to stay?

Right now, all indication leads to a big YES. As Google focuses on user intent and user experience, featured snippets will only continue to gain more traction. This means it could be well worth your time to optimize your chances of achieving a position at the very top today.

Getting featured as a Google snippet requires implementation of all the strategies mentioned above and is not the result of only a few tweaks. Better not let your competitors have all the fun, so get to work and earn those snippets today.

If you managed to rank for a featured snippet, do let me know in the comments below! I’d love to hear how you are getting on targeting some of these new and exciting SERP features.

Updated: 25/3/19

9 Reliable Ways You Can Rank For Position 0 in Google

9 Reliable Ways You Can Rank For Position 0 in Google

9 Reliable Ways You Can Rank For Position 0 in Google feature image

Position zero is one of the best SEO hacks of 2019 and beyond. It is basically the holy grail of SEO for most of the webmasters. Winning them instantly takes you all the way to the top of the organic search results.

When you are positioned above the #1 ranking, that means Google sees your results to be the best solution in answering users queries. However, getting all the way to the peak is no easy feat for most of us. It may take a lot of effort, time and investment especially if you are in a competitive niche.

Hearing this, I hope it does not break your will to make the necessary investment for your SEO because you should not overlook the opportunity to rank in position 0 with a featured snippet. Because who knows, getting into position zero could be just the thing for your business!

Your job now is to know exactly how they work so you can rank for them. Let’s get through this together!

Without further ado, we will be skipping the basics and getting straight to 8 ways you can rank for position 0 in Google.

What is Position 0?

Searching “What is SEO” results in 702 million responses – far too many results for anyone to sort through and no one on earth will be able to go through them all. As a result, most marketers use SEO to rank as high as possible, usually aiming to get to the first or second page.

But expecting your visitors to click through the 10 or 20 sites to find your answer can be a huge hassle. That’s why Google introduced featured snippets or position 0 in 2014. It is done through programmatically pulling out relevant information from sites to feature them on the top of the SERP.

You’ve probably seen countless featured snippets from Google when searching for answers to your questions, right? For those of you who are not quite sure of what is position 0, let’s look at it in the simplest form.

According to SEOPressor in their blog post, position 0 is:

“The result returned that are displayed above the number one ranked spot”

Here is an example of how it looks like according to Google:

Google's visualization of position 0 featured snippet

To enhance the user’s experience, Google reviews millions of web pages that answers the searcher’s questions and presents them at the top of the page. As you can see, link metrics don’t weigh as much as solving your visitor’s problem in the eyes of Google. (Not to say links are not important, yeah)

These Google featured snippets give answers to the questions people are searching for in a way that’s fast, easy to consume and convenient. In just a paragraph of words, your readers will be getting the answers! When your visitors are happy with what they are getting, Google is happy to rank you too!

Besides that, more searchers will see your website because your content is prominently featured at the top. Surely, it’s very desirable to attain position 0 for many of us because it is gold for visibility, conversion, and traffic.

Introducing this method seems to be a piece of great news for many of us because if done right, we all stand a chance to be featured. But the question remains, how can I rank for position 0?

How Can I Rank For Position 0?

Position 0 is designed to save users time. Ranking for position 0 isn’t exactly rocket science, but following these 9 ways can help you increase your chances indefinitely.

Let’s look at what are those methods you can emulate to rank for position 0.

1. Rank in the first page of SERP

The first step in ranking for position 0 is to be ranked on the first page of that particular query.

You actually don’t need to be ranking #1 to be eligible for position zero.
You don’t necessarily need to be the best in your industry, either.

To increase your chances of climbing ahead of the #1 spot, you just need to make sure you’re in the first page of SERP. Doesn’t matter if you have a big or small budget so long you play your cards right, you’re set.

Ahrefs, in one of their studies and research, has this to prove:

“According to our data, it is 99.58% positive that Google only features pages that are already ranking in the Top 10.”

That goes to say, it is near to impossible if you are on the second page and beyond, wanting to rank for position 0.

Use this study to re-optimize your best old content that ranks in the top 10, but lacks featured snippets. You’d be surprised at how much your traffic will grow in the long run!

SEOPressor blog traffic increase

This perfect example comes from SEOPressor.

After optimizing the blog post titled “Google’s Title and Meta Descriptions Length”, you can see that the traffic has shot up by 300%!

Seeing this, there’s definitely still hope. Just get to the first page!

2. Think about the potential questions

Whether you are looking to create new content with the goal of getting a featured snippet or looking to re-optimize the content you already have, it is important that you think about the potential questions your readers might be asking.

Position 0’s are informative by nature. As long as you answer a specific question, you’re on the right track to capture that position.

Google’s algorithm will search across millions of sites to find the content that will best answer a user’s question. Knowing that, you need to understand what questions your audience will be asking so you can tailor your content to answer those questions accordingly.

Most queries with featured snippets begin with the 5W and 1H’s:

Who, What, Why, When, Where and How

Specifically, the most popular leading phrases are who, how and when. It’s time to think about how these might apply to your users and how are you going to cater your content to these question formats.

An easy way to go about this method is to head to Google search box and type in a question that your target audience will enter. You’ll have ideas popping about in the search box or even the “People Also Asked” box that is always below the snippets.

Google keyword SEO

Predictive text in search box

How does this work? Well, Google looks at the real searches that happen and show common and trending ones relevant to the characters that are entered. Based on this, you can have a better idea on alternative questions of what people are searching for.

3. Know Your Audience

If you’re a content creator, you’ve surely heard of this phrase, “Create content with your audience in your mind”.

And if you can achieve this, you should be getting ready for massive traffic. Your audience are interested in what your content can do for them with their specific interests and questions. If you don’t answer to their intent, you’re going to create content that isn’t relevant to your site and audience. That’s bad news for your Google rankings and your audience following.

It simply isn’t enough to know the demographics and location of your prospects. You have to know as much as possible about them such as their personality traits, interests, opinions.

Google Analytics Audience

Valuable data of your audience can be studied using Google Analytics

Knowing these will help you create a great user experience (thus making Google rank you better), set your pages to convert more effectively and craft the perfect message for them to take action.

4. Keep content in-depth

Optimal word count for a blog

Maintain your content of around 2.5k words

The best way to rank for a lot of featured snippets is simply to produce a lot of great content that addresses user’s queries.

A single page of well-written and well-researched content is certainly more effective than you could ever think. Not only does it build trustworthiness and keep your readers glued to reading your content, it will also boost your site’s organic ranking.

In short, you should be focusing on long-form blog content from now on if you want to rank for position 0. Of course that doesn’t mean that shorter blogs are off limits – just do what is right and be sure to include a short summary that provides an answer to the main question.

5. Use images to explain your answer

Once again, content that ranks on position 0 is in-depth and explicit. One of the things most of us tend to ignore is relying too much on words to tell something.

Do you know that half of the human brain is directly or indirectly devoted to processing visual information? That goes to say, we can understand and learn a concept quickly using visual or other image-based content.

For those of you who wants further details on this, here’s a blog post on the types of visuals to include when you’re planning for a strategic content marketing plan:
https://blog.rankreveal.com/10-types-of-visuals-that-instantly-improves-your-content-marketing/

By adding images or attractive visuals, you’re putting the effort to dress up your page and make it looks more compelling to the eyes of your readers. It also makes it much easier for readers to digest the points quickly. Say for instance, the presence of infographic proves to be of great help especially for those of you who likes skimming through articles.

SEOPressor infographic How Does Search Engine Crawlers Work_ (1)

I’m sure you’ve scrolled up to here and spent a little more time looking at this infographic

If you’re conveying a complex process, it helps a lot to include some type of imagery to show how each piece ties into the bigger theme. So, don’t forget to include them the next time you’re coming up with a new content.

6. Provide an answer immediately

Your paragraph should be dedicated to answering the question with as much accuracy and useful information as possible. Include your direct answer at the beginning of the blog or top of your piece of content in a single paragraph. Try not to give your answers to more than 55 words.

Featured snippet in 55 words SEOPressor

This featured snippet comes in exactly 55 words

This will allow Google to go through quickly and review your answer without having to dig into the content. Use the rest of the content to explain the critical concepts necessary to understand the answer.

It’s always recommended to have a descriptive, clear, thorough answer in a way that makes sense logically to your readers. By all means, make sure it is also easy to consume and don’t use bombastic words thinking you can rank better. Keep the language simple.

Before publishing your post, test how easy-to-read your content is by stepping back and looking at it asking: “Would anyone outside of this industry understand what I’m try to convey here?”

Always put yourself in your readers shoes and evaluate if what you’re trying to say is confusing. If it is, it’s not too late to change them!

7. Pick relevant long-tail keywords

If you’ve personally done a research on position 0, you’d notice that majority of those getting ranked are from long-tail keywords or questions.

Like this example,

Long tail keywords for position 0

The more specific a question, the easier it is to rank for. Analyzing long-tail keywords that users are asking is a great way to hunt for opportunities. Going the long-tail route will differentiate you from your competitors from a well established brand with a huge budget in hand.

8. Break content into headers

If you’ve read up about on-page organic SEO, you’ll know that header tags like H1, H2, H3 and H4 are essential components.

Always remember that Google will scan through your entire page and look for content that can be used to rank for position 0. For this reason, it is vital that you break apart your content into relevant sections to ensure the relevancy of the content.

Header Tags for position 0

Make sure you have a clear heading as seen in the picture

If you are planning on using the “Steps” method: Step 1, Step 2, or Step 3, these can be tagged with H1 or H2 tags. Google understands that it is in a chronological order, hence your chances to rank will be much higher.

9. Decide on the type of your snippet

There are several forms position 0 can appear to the users. One thing to note though, not every type of these snippets apply to your site.

Different queries and different topics lead to different type of snippets. So before you start writing your great post, understand which type of snippets is most relevant to your site. There are five different types namely: paragraphs, lists, tables, videos, and two-in-one (shows two sources of answers in one box).

In this post, I will be showing examples of the three most popular forms of snippets.

    (i) Paragraphs

    Paragraph format position zero

    This is the most popular form of snippets among all. This shows the position 0 in the form of textual paragraph content. About 80% of featured snippets comes in this form. They still rule the almighty snippet’s kingdom.

    (ii) Lists

    For starters, there are two types of list format (ordered and unordered).

    Usually, when you search for cooking recipes, you’re bound to find these types of list appearing. (Try searching for “ways to bake chicken thighs”)

    Ordered list position 0 format

    An ordered list looks like this

    Unordered list format position 0

    An unordered list looks like this.

    Basically, if the points are in bullet points, it is known as the unordered list
    If the points are in numerical forms, it is known as the ordered list.

    (iii) Tables

    Tables format position 0

    The other popular type of snippet is in the form of tables. Create charts in your content using appropriate table tags. Google made it possible to pull specific information users are searching for by recreating its own table.

    Most of the time, the table format appears when you want to compare prices and specs of a product, and other numerical data.

Conclusion

In the future, Google will only continue putting importance on position 0. When you manage to get your website to rank at the top, these few things will happen:

  • Better click-through rate (CTR) to your website
  • Higher Visibility
  • More organic traffic
  • A stamp of authority
  • Boost your engagement online

By adhering to these 9 ways, you’ll be able to land your content in one of these spots. Yes, it may take some time to see some results, but treat it as an incentive to work harder on your content.

Before I end this blog post, I feel that you should also know this:

The position 0 rank fluctuates from time to time.

This is because there will be always someone trying their best to grab a piece of that gold mine too. The message is clear here, just keep moving swiftly and smartly, so you can always stay ahead of the competition. Only the best survives.

As always, if there’s anything else about position 0 that I may have missed out, don’t hesitate to let me know about it in the comments section below.

Updated: 12/3/19

Blogging: Should You Do It Every Day?

Blogging: Should You Do It Every Day?

The blog is the epicentre of the any good online content marketing strategy, so ensuring it is well-stocked and regularly updated is essential in creating a thriving reader-base which, in time, will become your customer base.

The debate rages online about the frequency of blog posts, and how regularly your blog should be updated. And today, we’re going to wade into that debate up to the eyeballs, and settle the issue once and for all. How often should you blog?

Before we can answer definitively, we have to of course point out that the frequency of posting will differ according to what kind of blog you’re running.

  • A gossip blog or a news commentary blog will need to post multiple times a day, as people will rely on you for the latest updates and breaking news in your specialty area.
  • A cooking blog may only need to post once a week – most people don’t have the time in their schedule to experiment with a new recipe every day.
  • A gardening blog could be expected to have seasonal content, with a high frequency of posts during spring and relatively few posts during winter.

So here’s my answer to this question, and sure enough, it’s not a direct answer: don’t post every day, but write every day.

By putting time aside every day to write, you get the benefit of habit and discipline, and these are indispensable tools when it comes to improving your craft. It doesn’t even need to be blog posts – your sales pages and emails all require writing, and in the digital age these are never finished. You can always update, improve, tweak and A/B test your campaigns to maximize your conversions.

So, let’s look and some of the pro’s and cons of posting every day that will help you evaluate whether or not it will be worth your time and investment going forward.

Advantages of Blogging Every Day

PRO 1: Immersion

Blogging everyday- immersion practice

Practice is the foundation of athletic success. So is writing.

One major advantage to blogging every day is the immersion it requires you to have in your topic area. Spending time every day creating content for your blog means you will necessarily have to go deeper, broader and more frequent in your research in order to generate content. This immersion is a major advantage, not just in terms of your website content, but also in keeping on the cutting edge of your industry. This can help you innovate and stay ahead of the competition.

PRO 2: Establish Your Authority

Blogging everyday : Establish your authority

Aim to be the forefront of your industry!

Knowledge is power, and demonstrating your knowledge on a daily basis will do wonders for your reputation, not only among your readers but also among your peers. The immersion daily blogging gives you will allow you to comment on every development, provide insights from the forefront of your industry, and as such, engage in thought leadership.

Thought leadership is a major emerging trend from 2017 that is going to become essential in 2018. It allows you to define the future of your industry, which is why people will choose your company over competitors.

As you share your expert insights and add value to people’s understanding of the latest developments, your blog will transform from ‘a random blog’ into a powerful centre of knowledge in your field.

PRO 3: Build Your Network

Blogging Everyday: Build Your Network

Be a relationship builder, and your blog will prosper.

Robert Kiyosaki said, “The richest people in the world build networks: Everyone else looks for work.”

We can invert this from a consumer focused to a business focus by instead saying “everyone else looks for readers”.

Influence is the currency of the realm in 2018, and creating interesting, high quality blog posts will attract a higher calibre of readers, who will begin to comment and engage with your content. This vital first point of contact is essential in building your network and demonstrating your influence.

What’s more, connecting with other thought leaders through interviews, guest posts and curated content allows you to become a “host” for the discussions around your industry, connecting with individuals who may be able to create opportunities for you in future.

PRO 4: Improve Your SEO

Blogging eveyrday: Improve Your SEO

Every blog content you publish is a golden opportunity to improve your SEO.

This one might seem obvious – it’s the first reason people typically get into blogging. But hey, it works, so it earns its place on this list. Google loves fresh content, and posting regular updates will allow you to rank more highly in SERPs for the keywords you’re targeting. This in turn will enable you to attract more organic traffic.

Every piece of high-quality blog content you publish is an opportunity to increase your rank and reputation, and this back catalogue is available forever, allowing people to explore your blog and spend more time on the site – another important ranking factor. Simply put, the greater volume of content you have on your website, the better your rankings can become.

PRO 5: You Become A Better Writer

Blogging everyday: Become a Better Writer

Writing everyday builds your discipline, makes you smarter, gives you a sense of accomplishment and most importantly a better writer.

And so we arrive back at the start. The biggest reason to blog every day is that it makes you a better writer. I write anything up to 4,000 words a day on various projects, and that means I’m always sharp and ready to produce great content. Page by page, day by day, getting better at your craft. Just like fitness regimes require daily commitment to see results, you won’t improve in the blogging game without regular practice.

Doing something every day creates a kind of paradox. You at once take it more seriously, and less seriously. The boredom of repetition can force you to seek out new creative avenues that might engender a whole new kind of response from your audience. You can find your voice and your format as you develop your platform.

Convinced? Not so fast! First, let’s look at some of the cautionary tales commonly encountered when trying to blog every day.

Disadvantages of Blogging Every Day

CON 1: Burnout

Blogging Everyday: Burnout

If you’re frustrated, worn out, hating writing, and questioning whether you’re a writer, you may be burnt out.

The first item in this list is the direct opposite of the last item on the PRO’s list. Far from becoming a better writer, blogging every day can place undue pressure on people, causing them to cut corners, miss things and lower your standards.

The pressure of creating new, engaging, high quality blog content on a daily basis may be too much to handle, especially if you’re the sole proprietor of a small business or entrepreneurial venture.

Another commonly encountered symptom of burnout is writer’s block. This can occur as a result of both failure and success – if you have a more successful post, the pressure to repeat that success can make you too critical when examining your ideas for blog posts. Equally, an unpopular post can make you paranoid that your ideas aren’t good enough, and overnight isn’t enough time to learn the lessons.

I’ve seen this happen to great writers, not just beginners. If it happens to you, take a break. Post about taking a break. Keep your readers engaged as you work through it and make time for reflection.

CON 2: Toxic Disengagement

Blogging everyday: Toxic Disengagement

In due time, your readers will become selective, forcing your best posts to become needles in a haystack if you post regularly.

Posting too regularly can overwhelm your readers, leaving them with too much to sort through and forcing them to be more selective. This means that you effectively begin to segment your audience, and while most of them may have engaged with each piece of writing, most will now only engage with one out of three.

A related problem with this disengagement is certain important information being lost in the shuffle, ESPECIALLY if you use your blog to update on major news, events and developments within your business.

Finally, if you are churning content just to hit targets, the quality will inevitably decline, and your best posts will become needles in a haystack. No one in 2018 will trawl a blog looking for diamonds in the rough, so the disengagement can become permanent.

CON 3: Sharing Decreases

Blogging eveyday: Sharing Decreases

The more you post, the lesser social sharing you’ll get.

Posting regularly means your latest post is constantly being replaced. People discovering your company for the first time will often look to the latest post as their first introduction to your brand. If they are impressed, they will often share this post with their networks. Similarly, your established audience may check your website once a week, and tweet or share what they find.

Too many posts, and your social shares will begin to decline rapidly. The number of people discovering your writing as the ‘latest post’ will decrease as the window it fills that top spot decreases.

Therefore, if you know you have big news coming, it could be a bad idea to shunt this flagship post off the top spot too soon. Leaving it there for a week will guarantee higher exposure and higher interaction.

So What Should I Do?

well-thats-done-what-should-i-do-next-4814754

Back to the most fundamental question….

What is the ideal blog post frequency?

It’s clear that daily posting has its disadvantages, but if you remember, my argument was always for daily writing. There, one of the biggest cons – burnout – still applies. So, to help you go forward with a consistent plan to improve your content marketing, here is my advice on the best way to maximize the pros will minimizing the cons.

1. Stick To A Schedule

NaNoWriMo succeeds precisely because it tells you to write 50,000 words in 30 days, or 1,200 words a day. That’s an achievable amount for most people, and at the end, you’ll have around 2/3rds of your book written. Daily effort in small, manageable chunks.

Consistency is essential in blogging, and we’ll talk about that more in this list. For now, I’d say the most important thing you can do is take a little and often approach, but protect that time each day and make sure you use it wisely.

2. Set And Meet Expectations

Consistency in writing is good. Consistency in posting is great. While the TV’s golden age may be winding down, one thing flagships like Game of Thrones still rely on is the “event” – the specific time the show is aired to prompt a flurry of discussion, reactions and speculation.

Posting at set times will allow your audience to know when to expect new content, and train them to keep coming back to your site, knowing what they’re going to get. This allows you to take off the pressure of daily posting, while still actively developing your audience.

3. Play To The SEO

The other major advantage of consistency outside either your own discipline or your existing audience is the SEO benefit. Regularly updated websites are ranked above those that update sporadically.

By prioritizing your blogs and providing quality content on a schedule, your will climb the rankings and gain exposure to more readers. This upward spiral will continue as long as you maintain your commitment.

4. Use A Content Calendar

Strategy is essential to sustaining this in the long term. A content calendar allows you to separate the planning and execution of your content into discrete chunks. Some time spent up front creating your article outlines will make it much easier to chip away at them with regularity and keep to your posting schedule.

This way, you know in advance what are you going to be writing about, and you can even use a content calendar to maximize variety for yourself as a writer. Let’s say you decide to post three times a week – Monday can be an industry round up, Wednesday can be a popular topic in your field and Friday can be your day to post original insights. This way, you don’t end up grinding out articles that feel the same day by day – the variety will be good for you and your readers.

Regular Efforts Make For Greater Rewards

Regular Efforts Make For Greater Rewards

At the end of the day, choose a posting frequency that suits you best.

I leave you with this: regularity is superior to daily posting. RankReveal’s blog has set expectations around when to expect new content and has kept to that expectation, ensuring audiences know when to tune in. At the same time, commitment to quality has ensured that the audience has grown from post to post, as each is shared on social among readers’ social networks.

Ultimately, there is no “one size fits all” method. You have to experiment and optimize if you’d like to be blogging everyday so it can be rewarding for both your readers and you. If it’s a chore, the results will reflect that. Every site has a sweet spot where the frequency of posts, and the length of the posts, is balanced for optimal engagement and repeat visits. Through experimentation, you can find yours, and by then, you won’t be needing my advice!

Have you had success with a regular posting schedule? Support our community with your recommendations in the comments section below.

Updated: 23/2/18