How To Use Keywords Beyond First Page To Dominate SEO

We all know that getting onto the first page is important if you want to succeed in search engine marketing – after all, results from the second page onwards tend to drop into single digits and plummet downwards.

When considered from an absolute perspective, it’s easy to think that anything beyond the first page is meaningless to your company – but that’s wrong. Having a ranking keyword beyond the first page could actually be beneficial for your company, and today I’m going to show you why.

Our Common Ignorism Of Ranking Keywords Beyond First Page

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Content is King – and most companies make use of one or more content writers to produce their content. Unfortunately, there’s one major problem with this approach, and it plagues a lot of agencies.

In short, content writers should not spend too much time trying to perfectly optimize each piece of content they’re given. Instead, content writers should be able to choose and work with topics that are already ranking beyond the first page.

When they know how things are performing, content writers understand which topics are most likely to rank well – and can write more of that content.

When a single writer can use a ranking keyword and produce multiple articles focused on a particular subject, Google will recognize that writer as an authority in the niche… and the rest of their content will move up the rankings in response.

What all of this comes down to is that creating great content isn’t as easy as it seems – especially if writers are never given the opportunity to see how a given article performs and adjust the content to help it perform better when tied to given ranking keywords. Without communication and feedback, great content is hard to come by.

What Keywords do You Ranking For In SERP?

Are you absolutely sure you know which keywords your website is ranking for and how they’re performing? If not, you should be using RankReveal – one of the best programs on the planet for monitoring the overall performance of your site.

The program itself is simple enough to use – all the content you publish on your site is added to its database, and the program will automatically notify you when your results appear in search engine results.

All of this matters because you can’t improve the position of a ranking keyword until you understand why it’s at a certain level.

Why Keywords Beyond The First Page Matter To You

If your keyword is ranking a page or two back from first, chances are it’s still good content. The problem is that it’s not great content, and there are things you could do better.

This is where most companies get caught up – all they see is a problem that’s not bringing them visitors, rather than an opportunity to do even better and start attracting more leads.

There’s no point in throwing out content and deleting it from your servers just because it’s not on the front page. Instead, take a look at all of the websites that are ahead of yours and try to figure out why they’re doing better. These are some of the most likely reasons:

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    Know Your Your Foe Strength

  • Domain Authority : Websites with a high domain authority find it much easier to get results onto the first page – and if your website is small and new, then no, you won’t be able to compete with these sites yet. To solve this issue, you should be focusing your efforts on building your site’s authority – as you do, your content will naturally rise through the ranks, and eventually you should be able to get onto the first page.
    • The Moz Toolbar is an excellent way of identifying your competition and figuring out how domain authority affects your ranking keyword. We highly recommend using this – or a tool like it – as part of your overall SEO strategy.
    • Measuring Domain Authority: Moz provides this information. Domain Authority information is also included with many different marketing platforms because it’s such a fundamental part of the overall SEO process. Chances are you already have at least one system that can provide it for you.
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    Use contents as proof, you are destined to be in first page of Google

  • Content Quality: Your rankings may also be low because the quality of your content is below what your competitors are offering. A short overview of a subject rarely ranks as well as an in-depth examination, and there’s been a recent trend towards having long-form content on most subjects.
    • It really depends on who your audience is. Here, for example, we’re using over a thousand words to explain why ranking below the first page may actually prove valuable for you. On the other hand, many news stories never exceed a few hundred words at most. The length of your content should match your audience’s expectations and be short enough to keep their attention, but long enough to fully cover the subject.
    • Measuring Content Quality: Quite a few websites ask for feedback on their content, seeking to better understand whether or not it helped the reader somehow. You can do the same – or use other ways of monitoring activity (such as total conversions into customers) to decide whether or not the content is sufficiently worthwhile.
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  • Social Signals: Some content ranks better simply because it has a better social status. In the last few years, we’ve seen an increasing trend of attaching share buttons to each piece of content so readers can easily send it to their friends. How much the content is shared can and does factor into its overall ranking. If your content isn’t being shared, you can look into new ways of promoting that.
    • One recent technique is adding share buttons by each section of content, allowing readers to tell their followers to look at one particular thing. This is primarily used with Twitter, but could be adapted to other social networks as well. If you decide to try this, be sure to test various positions and button designs to see which is the most effective.
    • Measuring Social Signals: Look at how many people are clicking the buttons on each page, then compare that number to your competitor’s page. If you’re using WordPress, you can use Social Metrics Pro to make this easier and determine which of your pages need additional help to get spread on social media.
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  • Backlinks: The number of backlinks a page has are a significant factor in its overall rankings – and if authoritative sites are linking to your competitors instead of you, then it’s no surprise that someone else has a better page rank.
    • One way of solving this is finding out who’s linking to your competition and asking them to link to you instead. This is especially valuable if the content they’re currently linking to is old and out-of-date – emphasizing the ability to provide relevant links to readers is often all the motivation a site needs.
    • Measuring Backlinks: Google’s Webmaster Tools give you a detailed breakdown of the sites linking to you, but you’ll need another tool to check on your competitors. Other tools like BacklinkWatch aren’t perfect, but should give you a general sense of where your competitors are at.

Once you’ve examined all of these, you need to determine whether or not it’s actually work focusing on that ranking keyword. Some keywords simply don’t have enough traffic to be worth pursuing – your time would be spent more profitably looking for high-value, low-competition keywords to build your plans around.

Remember, Google Has An Algorithm

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Rome is not build in one day, so do your content

Websites do not get high rankings in the results page because of luck. Google – like other search engines – has a specific algorithm that calculates the value of each ranking keyword you’re using and assigns a position to your site.

If you truly want to have a ranking keyword that brings visitors to your site, your goal should be to create content that’s worth putting at the top of a results page. If you understand how others are better, you can work to improve your own content.

Remember, Google wants to improve the user experience of the people who come to it for help. Think about results beyond the second page as opportunities to learn more about what great content and high-ranking pages truly consist of – and the more you work on improving them so they can get onto the front page, the easier it will be to create better pages in the future.

Content Marketing is a long-term project, and it often takes several months to truly succeed. Spending several days – or even several weeks – examining individual pages and learning how to improve them is completely reasonable given the magnitude of the task you’ve undertaken.

Updated: 5/6/15

How To Triple Your Leads Within A Week By Using Only One Marketing Philosophy

Lead generation is one of the primary goals that most online marketers have. Everything they do is in an attempt to generate more high quality leads, which they can then nurture into customers over time. While there are a huge amount of ways to generate leads, there are two main ways to go about doing it – interrupt marketing and permission marketing. As you’ll soon see, permission marketing is a hugely superior strategy, one that is incredibly effective for lead generation.

The Difference Between Interrupt Marketing and Permission marketing

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Interrupt marketing is a way to promote a product or service in which you force consumers to pay attention to what you have to say. Basically, you are “interrupting” them in order to pitch a product or service. Interruption marketing is typically associated with outbound marketing. For example, TV commercials that interrupt a show, direct mail campaigns and telemarketing calls are all forms of interruption marketing.

Permission marketing focuses on delivering a message to a consumer that actually wants the message. For example, if you request the email of a consumer and state exactly what you will be using that email for, you are using a form of permission marketing – if they agree to the terms, they’ll opt-in, if they don’t, they won’t. It’s as simple as that.

How Email Can Be Your Best Channel

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Even on the surface level, it should be obvious why permission marketing is a better strategy. Just think of some of the telemarketing calls you’ve received over the years. Your cable company may be offering you a deal that you may actually be interested in, but since you did not ask for the phone call, you’ll probably say “no thanks” and hang up.

Permission marketing focuses on generating leads by first allowing consumers to explore their brand on their own time. You provide them with an opportunity to learn more by asking them permission to obtain personal data, such as an email address. As part of the request, you must also state exactly what you will be doing with that personal data.

How Permission Marketing Can Improve Your Opt-In Rate

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Simply asking a person for their email address does not give you permission to market to them. For example, say you offer a free coupon on your Facebook page if followers fill out a form that requires their email address. This is not permission marketing because you do not have permission to send them emails. If you do send newsletters out to individuals who have provided you with their email addresses but not the consent to send them anything, then you are practicing interrupt marketing.

Many consumers will not fill out a form if you aren’t using permission marketing. They are afraid that you might spam their email account or even worse, sell their email address to other companies. By explicitly asking permission to send them emails, telling them what those emails will contain and promising not to share their personal information, you are using permission marketing, which will make consumers much more at ease with opting in.

Once someone has opted in due to your permission marketing efforts, they now expect you to do exactly what you said you were going to do. If you stated that their email would be used to send them monthly newsletters, you are obliged to send them a newsletter every month. Your leads are going to upset if you don’t and you’ll have lost the trust that you created through the use of permission marketing.

How Badly Executed Pop-Ups Can Destroy Your User Experience

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A badly executed pop up is a pop-up that appears without the request of the visitor. In fact, when a pop-up isn’t requested, it’s basically a form of interrupt marketing. Think of it this way – if you’re in an electronics store comparing the features of different TVs, how are you going to feel if the owner walks up to you and tries to convince you to sign up to their rewards program? You’re probably going to feel like the owner has interrupted what you were doing. Using badly executed pop-ups will make visitors feel like you’re trying to force them to opt-in.

Permission Marketing Tactics

The email opt-in example is only one of the many permission marketing tactics that can be used in order to increase lead generation. The following are a few of the lead generation tactics that many websites are missing from their permission marketing strategy:

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  • Facebook and Google+ login – Instead of requiring visitors to fill out yet another form in order to opt-in or in order to shop on your e-commerce page, you can use a Facebook or Google+ login. This allows visitors to sign in using their Facebook and Google+ profiles. This is beneficial because first of all, visitors don’t have to waste time filling out forms. Secondly, your website appears more trustworthy when its connected to these social media giants, thereby helping improve lead generation. Last but not least, it’s more convenient for visitors. There’s nothing worse than having to remember dozens of different passwords for all of the websites that you opt in to. Recent data has even suggested that the use of social logins can increase your registration conversion rates by upwards of 50 percent. Houzz is an example of a large website that uses Facebook login. Visitors are much more at ease shopping on Houzz knowing that they have a Facebook presence.
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  • Quality content – We cannot emphasize how important content is to lead generation. If you have poor content, why would readers want to opt-in to receive what will probably be more poor content? High quality content that is informative and helpful will help you build trust in your readers, making them more likely to opt-in. Not to mention that good content is more likely to be shared, thereby exposing your brand to more potential leads.
  • Huffington Post is a good example of how they use quality content. Their entire website is based on content and it’s available for free. However, they offer readers the opportunity to sign up to receive the top blog posts and stories on a daily basis. This permission marketing tactic only works if there content is of high quality, which they are banking on it being. Readers that enjoy their content will be much more likely to opt in.

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  • Consistent A/B testing – A/B testing is a way to measure the results of your lead generation. It involves comparing the conversion rates of two different assets, such as your website pages, emails or landing pages, by splitting the traffic (or the email send) between them and comparing the results. A/B testing should be done consistently so that you can see what parts of your strategy are working and which parts are not.
  • Social media – Social media has become an incredibly effective method for lead generation. For example, Twitter’s lead generation cards. These are ads that appear as promoted tweets. When followers click on it, it will expand into a sign-up form or an offer. Facebook has a similar objective based advertising tool. Both of these tools have been proven effective for lead generation. Click here to know how to do it
  • Contests and sweepstakes – One of the ways in which you implement permission marketing is by holding a contest or sweepstakes in which participants must agree to sign up to a mailing list in order to enter. A contest or sweepstakes can be very enticing, especially if signing up to your mail list isn’t just a trade off but an integral part of the contest or sweepstakes.
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    Take H&R Block for example. They had a new service that they were looking to introduce to customers in the higher income bracket. They used banner ads in order to promote a sweepstakes in which they offered to pay the taxes of the winner. The only people that clicked on the banner were people that payed taxes and that were familiar with H&R Block. Over 50,000 people gave H&R Block permission to teach them about their service. They received around three emails a week containing trivia questions for about ten weeks. How effective was this permission marketing tactic? Emails had an average response rate of 40 percent and a total of 97 percent of those that signed up continued to play the game.

    A huge part of your inbound marketing strategy is most likely focused on lead generation. The last thing you want to do is waste your efforts because you can’t capture any of your leads. Permission marketing will go a long way towards helping to establish trust and thereby helping you to capture more of your leads.

    Updated: 29/5/15