Blogging has come a long way since the last decade. Over the years, it went from pure hobby to a respectable career. Now? A worldwide phenomenon.
Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. With millions of bloggers around, there are a certain number qualities that can be seen in them. This blogger right here aims to break down the different types of “personalities” you may have stumbled upon.
Have fun reading!
Blogging is a term taken from ‘weblog’. Blogging is a part of sharing your knowledge in which you not only share your perception, but readers can also comment and participate in the discussions made on the blog. Blogs provide information on a particular issue, event, or subject.
A successful blog is the result of a lot of blood and sweat by the blogger(s) who run it. The extent of its success depends on the blog’s style, its content, its focus on its core subject matter, as well as its marketing and publicity.
Now that you know the definition, let’s dive straight to the types of bloggers, shall we?
Are they writing to you? Yes, of course. On the other hand, you can catch the SEO fanatic constantly having an “affair” with Google. Oh, would you just look at how passionate they appear to be trying to rank well in organic search (Guilty as charged!).
Time after time, they vow to share their voice with a larger audience and increase their authority on a given topic. To these bloggers,
improving their SEO means that their website is more likely to be found by Internet users and customers compared to their competition. It’s something everybody wants right?
Pros: Search engine optimization done right can result in massive traffic to your site and help with business growth.
Cons: Stuffing an article with keywords may trigger Google to see it as unoriginal and repetitive. So, the risk of being penalized is always present.
The marketing guru knows what combination of words can psychologically induce you to buy a product. Scary yet amazing at the same time right? These bloggers are often found in the money-making online niche and simply know how to promote themselves and products.
Needless to say, the blogs of these gurus are read by millions of readers worldwide. Influencers that you can learn from are namely Seth Godin, Neil Patel, or Guy Kawasaki, just to name a few.
Pros: If you’re an expert marketer, you stand a higher chance to make a great deal of money online. In most cases, they are able to showcase excellence in the marketing of an average product.
Cons: If you’re the type that is constantly marketing and selling, people will grow weary of you and you might lose potential business. Once a customer feels that you see them only as a sales opportunity, they will be hesitant to purchase from you. Then again, smart marketers know how to avoid this perception from occurring.
If you’ve been around long enough, you’ll notice that the blogosphere is full of inspiring people and stories. Stories about losing their job and resorting to blogging. Success stories of bloggers making five figures a month and traveling the world.
This is such a vast category because inspirations come in many different forms of different sources. Sometimes the people inspire us, other times the content does. I’ve come to think that blogging is a communication packed with inspiration. Aren’t we living in such a wonderful world?
Pros: More often than not, everyone loves to be inspired or rather needs inspiration to lead their daily lives. Only the good comes from it – successfully changing lives and the world.
Cons: There isn’t much to say here. The only con would be if you inspired others to live incorrectly instead.
Spammer is also known as Sploggers. If you ask me, spam is any comment on my blog that doesn’t ask for a relevant question. It also doesn’t contribute a relevant thought or compliment to the article. Comment spam is annoying, disappointing part of life online. As your blog grows, comment spam becomes a daily hassle and it’s inevitable.
The picture above is a difference between an irrelevant spam and an excited, engaged reader who enjoys your writing. Us as bloggers, should all learn from Vishwajeet, leaving true and genuine comments.
Most of the time, spammers will covertly use your comment area as a platform to advertise their blogs and products. A blog’s commenting feature should only be used to add value to the post.
Always remember, quality is better than quantity.
Pros: It can work to get sploggers more traffic and a whole lot of money too! Talk about being unethical!
Cons: Instead of earning a link by creating valuable content, you just leave a comment containing a link to whatever you want to promote. Long story short, it gives Google and your readers a reason to dislike you.
Instead of merely focusing on broad topics, niche bloggers tend to post specific stuff. Some of the niche blogs might be on food blogging, training programmes and much more. These bloggers usually pick topics that appeal to them and are passionate about. By choosing your niche of interest, you’ll be able to differentiate your blog from your competitor.
Pros: You’ll obtain a whole bunch of dedicated readers. People who are interested in your subject are very likely to return to you. You’ll be easily remembered. Rejoice!
Cons: Needless to say, you are only aiming at a small number of audience. Small audience = lower potential “customers”. It can also be harder to get other sites to link to you thus, taking a longer time to start getting search traffic.
Guests are always seen writing for other blogs. In short, they have a habit of guest posting. You’ve seen it don’t you. You’ll read three articles on three different blogs only to see they were actually by the same author!
Guests feel at home on other blogs that have more influence than their own. There is certainly something warm and cozy about traffic spikes.
Pros: So long as you’re working with high-quality guest blogs, guest posting is good! Inbound links for SEO, increased traffic, valuable connections. What more can you ask for?
Cons: This applies if you’re guest posting on a relatively dead blog. You’ll find yourself constantly refreshing the page to see if there’s any action – but nothing. You’ll be awaiting incoming traffic on your own blog – nothing either. There goes your hopes.
When there’s guests, there’s hosts. These hosts are blogs who live off guest post. Fortunately, they have enough traffic and reputation to consistently attract top-notch contents.
The host may blog once in a while, but more often than not, guest posts will be popping up more. With that, guests are very thankful for the opportunity to contribute,
Pros: You don’t have to write another article on your blog ever again if you don’t want to. There is enough content coming in that you can simply post whenever he feels like it. Premium hosts can ride the wave of success just by doing this.
Cons: A heavy workload awaits you. Sorting through guest posts, editing them, and managing the whole guest-posting process. Takes up quite a bit of work, doesn’t it?
Social operators are on Twitter, Facebook, or LinkedIn more than their own blog. These bloggers decided that they are not just writers – they’re strategists, editors, promoters, and data analysts.
Amazingly enough, there is something about the way they conduct themselves online that draws tons of followers towards them.
Pros: Social Operators are very popular. They know what social media platforms to use and how to use them best. Besides that, they are also always up to date with the latest social trends and gadgets.
Cons: Oh, I’ve forgotten that they have blogs in hand too. Social media is notorious for sucking away our precious time for trivial socializing. Social operators are particularly vulnerable to this especially when their popularity demands many social interactions.
The eager beaver often works fast and know how to pump out contents, like a print machine. They post on a daily basis and sometimes multiple times per day. Just look at the biggest blog in the world, Huffington Post, publishes up to thousands of articles per day.
Thousands! Shocking? Not to an eager beaver.
Pros: SEO benefits coming right up. The more content you have, the more information Google has to work with. The readers of the eager beaver will enjoy this because they know they can visit everyday and still get fresh contents slapped on their face – possibly boosting reader engagement and traffic.
Cons: Fatigue. I can’t imagine having to post every single day (let alone multiple times a day) without getting mentally exhausted. That could be because some of my posts take me two days to write, but I know I’m not alone in this. Yeah? Most importantly, quality could suffer from the burden to produce everyday and forcing it when inspiration is lacking.
Ninjas are stealth bloggers and the complete opposite of eager beavers. While the beavers are pumping out blog posts like crazy, the ninjas are sitting back for days or weeks without posting.
BUT, when the time is right, the ninja will strike with an astonishing post and disappears for another few days or weeks.
Pros: Every post written by the ninja is special. Like the Olympic Games and FIFA World Cup are unique for being held every four years, new blogs are a rare treat for fans of the blog. There’s not a need to worry about the quality of the blogs as it is being crafted over a longer period of time.
Cons: Your audience might forget the existence of you if you post on your blog let’s say, twice a month. Simultaneously, if your new post fails to impress, there is a high probability of unsubscribers or generally upset readers. The stakes are higher and the consequences are greater when you post scarcely.
No, they are not guest posters, they are commentators. After reading the entire blog post, the next thing you’ll see is the comment section. Sure enough, there is this person there that commented on most of the blogs that you’ve visited.
Similarly, there are various types of commenters too. From the long-winded to the truly interested ones.
Pros: Every blogger loves comments. It is enjoyable to engage with others who produce quality content. I also believe that commenting is an applicable traffic-generating strategy.
Cons: Some comments are better than others. If you leave a generic “Great Post” or “Interesting” comments everywhere you go, nobody will take the initiative to visit your blog. If leaving comments is your main strategy for getting traffic, I doubt it is going to get you far. Correct me if I am wrong.
Who doesn’t like adding a dose of humor in their life? Oddly enough, some blogs have that as the only goal. The comedian just can’t resist to squeeze in a one-liner or share a funny story.
In our hectic, busy lives, some good old humor is like a whiff of fresh air. Plus, laughter burns calories. It’s like a workout for the brain and mind. So, why not more of them?
Pros: Who doesn’t love laughing? No one, that’s who. The obvious fact is that laughter is enjoyable and contagious. A successfully comedic blogger will be able to gain fans quickly because everybody loves to share funny contents.
Cons: If your humor fails to impress, it has the opposite effect of “gaining fans quickly”. There will be some people out there that don’t appreciate your particular style of humor.
The grammar nazi like words. They believe words should be treated with kindness and respect. It pains them when they see them being abused.
If you don’t know yet, grammar nazi is a popular and catchy phrase for referring to people who condemn errors of grammar – or what they think are errors and who correct other people’s language.
Pros: Strive for perfection. Blog posts written by grammar nazis are more than perfect. By using proper grammar in all of your writing, you’ll be less likely to slip into sloppy writing when you need to be precise. With that, readers can focus on your message.
Cons: The first thing that comes to mind is someone who is attentive bordering on fussy, who believes strongly in the importance of rules. When someone writes professionally, your hands are sometimes faster than your brain. So give us break yeah? At the same time, we definitely appreciate when you point out our mistakes, which leads me to my next point.
These bloggers aren’t the best with written language. I hesitated for some time wondering if I should include this, but it is what it is. Most readers won’t demand perfect grammar, but we all have our limits of what we can tolerate.
Pros: It is possible to write posts very quickly if no attention is given to grammar. 3 posts a day? No problem.
Cons: Poor user experience I would say. If the grammar is bad enough, I and many others won’t revisit a blog. Undoubtedly, many promising blogs have died from grammatical failure. But that is a case of one in a million.
Freelancers are those who are paid for providing services. They cover topics provided by their clients. Some market themselves as experts in a particular industry or niche, while others market themselves as general writers who can cover any aspect with a bit of research.
Pros: You have a multitude of clients and can walk away from one if it’s not working with you. You can also make an unlimited amount of money with the flexible schedules.
Cons: Communication problems. It happens when you are not given specific, detailed instructions. Accepting an occasional last-minute project and having a week where workload seems heavier is another thing.
The blogosphere is bigger than this article of 2500+ words, and I simply couldn’t cover every single type of bloggers. Please feel free to tell me if I’ve missed some of the honorary mentions.
Blog writing isn’t as easy as what other people think, but it can be enjoyable if you thoroughly enjoy doing it. Whatever kind of blogger you are, always remember the purpose of establishing your blog in the first place. Don’t lose sight of your goal and the rest shall follow.
With that, I wish you’d continue doing what you’re doing no matter what category you’ve fallen into. I hope it is as educational as it is engaging for you.
What kind of blogger are you? Are you any one of the 15 mentioned in this article? Share with me your thoughts in the comments below!
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