On today’s internet, many visitors and customers who visit your landing page bounce off before you have the chance to persuade them to listen to you – sometimes even before your page even finishes loading. Needless to say, a high bounce rate isn’t exactly something that’s helping your website. So today, we’re going to look at some of the things you can do to reduce your bounce rate and increase your overall conversion rate. When you get rid of all … [Read More]

For a long time, larger businesses have had a clear edge over their smaller competition due to the ability to afford a large marketing budget. Although traditional marketing efforts have often been too costly for small and mid-sized business owners, the rise of the Internet has leveled the playing field significantly, allowing even the smallest of companies to compete through the use of inbound marketing, which is much more cost-efficient and effective than traditional marketing strategies. However, to have any … [Read More]

Hello and welcome! You might have found yourself here for a number of reasons. Maybe you’re wondering what inbound marketing is, or maybe you’re worried you’re wasting your time on something that doesn’t deliver. Perhaps thirteen is your lucky number. Whatever the reason, I’m glad you’re here. We have a journey to go on, and it has the potential to transform your business for the better. That’s right, it’s a journey through inbound marketing. But first, let’s understand the difference … [Read More]

Let me take you back in time for a moment. It’s 2015 – mobile search overtakes desktop search for the first time across ten countries including the US, UK, Japan, and other major economies. Then? Mobilegeddon. Google updated their algorithms to preference websites that gave a better mobile experience. That same year, 72% of marketers reported relevant content creation as the most effective SEO tactic. Fast forward to 2017, and Google has created a mobile-first indexing system, meaning the mobile … [Read More]

Local SEO is by far the most important element for businesses trying to draw people to physical locations, but running a local SEO campaign is different from running a normal one. Therefore, the rules for this change faster than any other area. Today, I’m going to show you some things that you can do to improve Google’s understanding of your location. Once you’ve implemented these local ranking factors, you’ll have a much better chance of appearing towards the top of … [Read More]