You may be familiar with the basic concepts of an SEO audit if you are running a website and leveraging SEO for your online efforts. Basically, the process of auditing your site involves evaluating how well your SEO efforts are doing and where they can be improved. However, there’s more to an SEO audit than just making sure the content on your site is properly optimized. You will need to do a technical SEO audit as well. Let’s start off … [Read More]

SEO is essential to the success of your website in attracting new visitors. All too often, however, the technical aspects and requirements of SEO are given such weight that people forget about the visitors entirely, and focus only on their search engine rankings. These rankings, while invaluable in creating opportunities to be discovered, are useless if the content they serve is poor quality. To succeed in inbound marketing, you need to be as skilled in copywriting as you are in … [Read More]

SEO is constantly changing and evolving, but one thing has always been the same over the years – backlinks remain the most powerful factor in Google’s rankings. I’d hate to say this, but many businesses have overlooked this key point. I’ve talked to a few business owners before and surprisingly, some of them have no idea how impactful backlinks can be. In fact, the best way to boost your site up is to get high-quality backlinks and you can do … [Read More]

On today’s internet, many visitors and customers who visit your landing page bounce off before you have the chance to persuade them to listen to you – sometimes even before your page even finishes loading. Needless to say, a high bounce rate isn’t exactly something that’s helping your website. So today, we’re going to look at some of the things you can do to reduce your bounce rate and increase your overall conversion rate. When you get rid of all … [Read More]

For a long time, larger businesses have had a clear edge over their smaller competition due to the ability to afford a large marketing budget. Although traditional marketing efforts have often been too costly for small and mid-sized business owners, the rise of the Internet has leveled the playing field significantly, allowing even the smallest of companies to compete through the use of inbound marketing, which is much more cost-efficient and effective than traditional marketing strategies. However, to have any … [Read More]