The blog is the epicentre of the any good online content marketing strategy, so ensuring it is well-stocked and regularly updated is essential in creating a thriving reader-base which, in time, will become your customer base. The debate rages online about the frequency of blog posts, and how regularly your blog should be updated. And today, we’re going to wade into that debate up to the eyeballs, and settle the issue once and for all. How often should you blog? … [Read More]

AdWeek predict that by the end of 2018, 84% of marketing will be visual. This is because humans process visual data faster (up to 60,000 times faster) than text. The largest proportion of our brain is dedicated to processing visual stimuli, and our posterior cortical hot zone, which helps synthesize information into experiences, is closely connected to this primary sense. Physiologically, our brains prefer visuals to text or audio alone, so as a marketer, visual content should be an area … [Read More]

Keywords are one of the most fundamental part of marketing your business online. It is through keywords that people searching for your service can find you. It is also through keywords that you can get your business on the first page of Google ranking. Keywords are basically the building blocks of your business. It is the very foundation of SEO. Search engine optimization, or SEO, takes careful thoughts and is a long-term process. The impact of this investment on your … [Read More]

The Internet is an overwhelming place to be in. Imagine going to a restaurant, reaching out for the menu and seeing a variety of food to choose from that looks like this: A burger page with 18 different burgers A salad page with 10 side salads and 10 dinner salads A sandwich page with just about every kind of sandwich you can think of Also, a random page with just about everything; fish, meat, vegetables Now, after spending about 1 … [Read More]

In this era of globalization, search engines have completely shaped the world of internet, our lifestyle, habits and even the way we do our businesses. The phrase “Go Google it” has become a solution to so many problems. Whether you’re looking at the reviews for the next restaurant you plan to dine at or how to change car tyres, this sentence has certainly became our daily mantra. Google, in all its tech glory, represents two completely different, yet equally valuable … [Read More]