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Short Tail Keyword vs Long Tail Keyword, Which Should You Focus On?

Short Tail Keywords or Long Tail Keywords? If you’ve done SEO for your blog or website, you’ve probably asked yourself this question. Well, you’re not alone. In fact, many people – experienced or inexperienced – face the same dilemma. The reasons for this dilemma are simple: They’re both great They’re both bad You can’t pick both (you risk getting penalized by Google for keyword stuffing) So, to clearly decide which keyword we should focus on, let’s define what are short … [Read More]

Niche Keyword Data Mining: Great Insights For Every SEO Marketer

The importance of keywords in your SEO campaign should be pretty much a given at this point in time. Everybody and their mother understands that you have to use keywords throughout your website’s content in order to increase your web ranking. However, figuring out what keywords are the most effective for your brand is a whole different matter. Many companies make the mistake of using keywords that are too broad or basic. If you run a small local cell phone … [Read More]

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How To Tell What Keywords Your Website Is Ranking For

Anyone with any presence online should know how vital SEO is as well as how the use of keywords fit into their SEO strategy. By now you should be familiar with how to choose relevant keywords and how to implement them throughout your website in an effective manner. However, not everyone knows how to judge the effectiveness of the keywords that they have chosen. One of the most important things that you need to do when analyzing your keyword strategy … [Read More]

Keyword Strategy: A User-Centric Approach to Keyword Research

Keywords are still a critical part of running an eCommerce site, but if you’re not taking search intent into account, then you’re not going to see the best possible conversion rate. The simple truth of the matter is that blindly adding keywords won’t help your website succeed – you need to have a specific objective for each keyword, and you can create that objective by following this keyword research strategy. Stage One: Defining Your Objective What, exactly, are you trying to accomplish … [Read More]